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Recent Posts

• Apple Gets More Serious About Using Twitter, but Why it Doesn’t Matter

  Posted on Thursday October 22nd, 2009 at 08:16 in apple, Marketing, Opinion, customer service, itunes, change, forums, social media, twitter, industry news, discussion forums

  Apple, the company behind aesthetically pleasing hardware that keeps fanboys drooling, has recently joined Twitter. If you take a look at any one of their four accounts, you’ll notice one thing: they’re not using Twitter to converse but ...

• What Chris Brogan and Gary Vaynerchuk Have in Common, and What You Can Learn from it

  Posted on Monday October 19th, 2009 at 08:45 in internet, Marketing, Opinion, Branding, personal branding, Passion, respect, chris brogan, gary vaynerchuk, approachability, garyvee

  If you’ve been abreast of the strides and developments in the marketing space in the last few years, you’d know about both Chris Brogan and Gary Vaynerchuk. Both are incredibly popular public facing success stories with very strong brand...

• The Nightmare Public Relations Professional and How to Stop Him

  Posted on Tuesday September 29th, 2009 at 08:09 in internet, Marketing, blogging, Public Relations, spam, press releases, pr, social media, blogger outreach

  This is a guest post I wrote for new media and PR expert Brian Solis, but I also wanted to share it with my readers. Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. It’s a mu...

• Content Aggregators are Killing Content Creators

  Posted on Wednesday September 23rd, 2009 at 08:00 in Opinion, digg, social media, content, facebook, aggregation, friendfeed, media snacking

  This is a guest post from Josh Schnell, founder of Macgasm.net and web developer. Somewhere down the line, an exploitation has to occur in order for a financial profit to be realized. This is no less true for the world of social networks. Networks ...

• Creating Passionate Customers: Brand Evangelism and What it Means to Your Business

  Posted on Wednesday August 26th, 2009 at 08:06 in Marketing, social media, word of mouth marketing, womm, brand ambassadors, brand evangelists, brand evangelism

  Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’...

• The Blogger and Marketer’s Cheat Sheet to Getting High Profile Jobs and Blog Mentions

  Posted on Tuesday August 18th, 2009 at 09:31 in Marketing, blogging, Networking, press releases, social media, bloggers, Company, commenting, pitches

  Sometimes you can’t tell the difference between a marketer and a blogger. A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publ...

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