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Conference on Wine and its advertising (El Vino y su Publicidad de la Economía a la Lingüistica, University of Valladolid)
Just back from a trip to the high plateaus of Valladolid where I participated in a conference on wine marketing at the university there. I spoke the importance of integrating the ditigal marketing of a winery with traditional marketing, all aligned t...
El Vino y su Publicidad (Wine and its advertising) conference
I'll be speaking tomorrow on the integration of on-line marketing within the overall framework of winery marketing efforts at a conference organized by the University of Valladolid. Should be interesting....
"Once upon a wine...": using a short story contest to promote wine
The Spanish wine website Turismodevino.com is organizing a contest for short stories about wines.Writers (in Spanish) can submit stories of 600 words or less that complete one of three beginnings: a life changing visit to a winery, an escaped lunatic...
Follow-up: 2009 grape purchases by Catalan wineries
Further news on expected grape purchases by the three leading winery groups in Catalunya:Of the big three, only Codorníu has committed to supporting local grape growers this year by holding prices at 2008 and annoucing intentions to buy 10% this yea...
50% drop in 2009 grape purchases forecasted for Catalan wineries
The economic crisis and excess stock is setting the scene for a drastic drop in grape purchases this year among Catalan wineries. In La Vanguardia (July 15, '09) Ramon Francàs reported that many in the market expect purchases could be down by 50% th...
Spanish kosher wines
Recently the Chicago Tribune had a feature on Spanish kosher wines, looking at three wineries producing them. The Capçanes cooperative of the Monsant D.O. began producing Flor de Primavera / Paraj Ha'abib in 1995, at the request of the Jewish ...

