Blog Detail
The Art of Marketing the Fine Arts
http://prtothetrade.wordpress.com
This blog is for antique dealers, Show producers, auction houses, appraisers, presentation arts managers who are bound by tradition but in need of strategic Public Relations. PR To the Trade is the only public relations and marketing firm serving the antiques and arts trade nationally.
In the blog, we survey the antiques market, the arts markets and show you how to make the most of your public relations.
Recent Posts
Latique.com Rebrands to Reach Younger Market for Traditional Antiques.
Delighted to announce… DALLAS, TX. Latique.com, the shopping site that networks sellers of traditional antiques and home furnishings with buyers, recently announced plans for an aggressive rebranding campaign across all marketing channels. T...
Talking ’bout Editors Who Preach to the Choir.
Last week a young woman walked into my office, resume in hand. After being on the retail end of antiques for more than ten years, she was angry that mid-level dealers were folding and wanted to talk about things she could do that would make them see ...
Titanic, Apollo 13 and the New York Firefighters Burn Center
I love my job because I get involved in the coolest things and meet the greatest people. Squeezed between fine art projects last week was a dynamite interview with New Jersey’s own Indiana Jones. A serious scientist, Dr. Charles Pellegrino ha...
The American Art Fair & The Next Gen of American Artists.
So much to share, so little time to do it. This week has been phenomenal. First, I’ve been working day and night on a project that is going to put all the sellers of traditional furniture and art front and center… Then David Smith at ...
How to Appeal to Young Collectors.
The fantastic Thanksgiving weekend found me slogging through a pile of work. When I’m that deep into a project, the blog suffers. One of these days I’ll grow two heads and four hands. Or not. I’m really happy to report that the mo...
A How-To of Blogging for Antiques Shops.
As I write this, I’m sitting in the office with a fearsome case of the Monday Crunch. Here it is three days before Thanksgiving and I’ve got “all my daughters” coming over for a feast. (The pack mentality of an only child.) ...


On target, highly relevant, informative, insider, unique point of view on the art world. Love it!
Posted: December 10th, 2009 | Report This Comment