Blog Detail
The Australian Small Business Blog
http://www.australiansmallbusiness.net.au
This Blog is a Forum where Australian Business Owners can exchange Ideas old & new and get Advice from experts on how to Improve their Businesses through better Business Management, Planning & Strategy, Business Systems and Marketing Strategy and Systems. Our Ultimate Objective is to help Australian Business Owners take their Business to the Next Level and achieve their Goals
Recent Posts
A Winning Business Strategy - Losing
by Dr Greg Chapman, MBACan you imagine a strategy for your business where you deliberately decided to come last? Does that sound crazy?Most businesses struggle with strategy. Strategy is poorly understood and even more poorly executed. Strategy is a...
An Australian Landscape Scene
Please enjoy the first of a series of Australian Landscapes Photography kindly provided by Pele Leung Photography. Lake Eildon, VictoriaThe Australian Small Business Blog...
How to Get the Best Marketing Advice for Free
by Dr Greg Chapman, MBAIs there an elephant in your industry? There is usually at least one. They spend $100,000’s on branding, customer surveys, demographic analysis and focus groups. They spend even more on campaign analysis, testing and measuri...
Defining Your Customers
by Dr Greg Chapman, MBAAn important part of any small business' marketing is understanding the nature of their customers. Are your customers Cats or Dogs? May Your Business Be - As You Plan It.Over to You. What do You Think? Post Your Comments Below...
Never Forget Marketing 101
by Dr Greg Chapman, MBASo Chicago lost the Olympics. What happened? Clearly there was a lot of backroom manoeuvring - offers made, deals done. Then the US President and his wife attended the final IOC pitch to seal the deal. What did they then do? ...
Advertising - Can We Live Without It?
by Dr Greg Chapman, MBAImagine you walked into a supermarket, and you recognised almost none of the brands. There was aisle after aisle of goods to purchase, and you had to stop to read every single packet to see whether you would like this cereal o...
