Blog Detail
The B2B Brand Debate
http://b2bbranddebate.com
The B2B Brand Debate is an online destination for B2B marketers and strategists seeking information about the business, brand, and integrated marketing issues they face every day. It provides an open forum for discussion, debate, analysis of trends, and reactions to relevant events. Contributions are currently featured from the following organizations:
AGA Consult
Heller & Partner
Martino & Binzer
Nelson Schmidt
RiechesBaird
The B2B Brand Debate was created and is managed by RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies. For additional information about RiechesBaird or any of the other participating firms please see the B2B Debaters links section.
- Added on: Apr 12th, 2009
- Country: United States
- Language: English
- Author: rmeyerson
- Listed in: Marketing Business
- Tags: b2b marketing business strategy brand strategy b2b branding integrated marketing b2b versus b2c
Recent Posts
Adding UGC to B2B and turning communication into sales
By Jimbeau Andrews, as part of the Guest Blogger Series At the heart of Social Media are Communities (SMC’s) that facilitate B2B communication in unique ways. B2B marketers that tap into powerful SMC groups can enhance their brand marketing object...
B2B branding: symbolism versus substance
By Dean Crutchfield, as part of the Guest Blogger Series Brand is not marketing: It’s about who you are. The role of business is to create customers through marketing and innovation, but customers have often lost out in the relentless push to maxim...
Solar energy: commodity or branding opportunity?
By Marc Cortez, as part of the Guest Blogger Series Spend any night waiting in line at Disneyland’s Adventure Ride and you’ll hear the usual stories of exploration, fame, and all those in search of treasures at the end of the rainbow. St...
What are B2B companies really buying from their agencies?
By Tim Williams, as part of the Guest Blogger Series It surprises most agency professionals to learn that many marketers—both consumer and B2B—are intensely interested in exploring a value-based compensation arrangement in place of the t...
CSR value for B2B brands
By Sasha Strauss, as part of the Guest Blogger Series Is there value in developing a Corporate Social Responsibility (CSR) program for a business to business organization? Absolutely. It is clear that CSR activities can have a tremendous impact on b...
The enemy of innovation
By Tom Asacker, as part of the Guest Blogger Series “Mindless habitual behavior is the enemy of innovation.” - Rosabeth Moss Kanter Have you noticed that every time the economy goes through its correctional dip (and this is one doozy of ...
