Blog Detail

The "Betty" factor

http://www.thebettyfactor.com

The "Betty" Factor blog is designed to be a forum of discussion for all things marcom. The discussion is intended to highlight the best and worst of the industry as well as to discuss the various dynamics of strategic marketing in the Web 2.0 world.

• Added on: Mar 27th, 2008
• Country: United States
• Language: English

• Author: Kris Beldin
• Listed in: Marketing Public Relations
• Tags: Marketing Advertising Public Relations Utah interactive strategic communications

Recent Posts

• Betty Benton Mann, the “Betty” Behind the Betty Factor, Died Friday Morning

  Posted on Saturday December 5th, 2009 at 14:08 in SEO, search engine optimization, Marketing, blogging, Web 2.0, Advertising, Public Relations, SEM, social networking, search engine marketing, writing, miscellaneous

  Betty Mann (of "The Betty Factor" fame) Betty Benton Mann, my 83-year-old mother-in-law and the inspiration behind The Betty Factor, died in her sleep early Friday morning, December 4, 2009 of health matters incident to old age and having h...

• More Than 50 PR Tips and Counting

  Posted on Monday November 16th, 2009 at 11:54 in Public Relations, pr, Media Relations, publicity, media coverage, pr tips, politis communications, pr writing

  I mentioned two weeks back that we’re crafting a free list of Politis PR Tips on the Politis Communications web site. Well . . . we’re still at it and we’re now at 50 tips (and counting). They cover a whole raft of topics, ranging...

• Becoming Socially Ambidextrous

  Posted on Monday November 2nd, 2009 at 10:14 in myspace, Web 2.0, social networking, social media, facebook, twitter, LinkedIn, plaxo, brian solis, hashtags, 1to1 marketing, tweetchat

  Why Using Two or More Social Networks is Becoming the Norm Today’s blog post by Brian Solis (”The Competition for Your Social Graph“) got me thinking: Do I use more than one social network? And if so, why? And if you don’t, ...

• 35 PR Tips and Counting

  Posted on Saturday October 31st, 2009 at 02:43 in Public Relations, pr, Media Relations, publicity, politis communications

  Call it a sales/marketing ploy; call it an altruistic effort to give back and/or pay it forward; either way, it doesn’t matter to me what you call it. But I started a little effort a few months ago on the Politis Communications Website called P...

• PR Hoax Hurts Integrity of National Press Club

  Posted on Wednesday October 21st, 2009 at 09:28 in climate change, Public Relations, journalism, pr, news release, hoax, ethics, Media Relations, fake, press release, chamber of commerce, yes men

  Whether you work in the field of Public Relations or just happen to be a news junkie, chances are you already know about the PR hoax perpetrated this Monday to call into question the stance taken by the U.S. Chamber of Commerce on climate change. In ...

• Marketing Lessons Learned by Running

  Posted on Friday August 28th, 2009 at 02:37 in cross country, Marketing, Advertising, Public Relations, race, miscellaneous, running, jogging, wrestling, run, marketing mix, marketing communications

  Fifty-one beats per minute (51bpm). As of this week, that’s my resting heart rate low, and in fact, it’s my lowest heart rate since I was in college more years ago than I want to admit. Although I’ve always been a pretty active guy ...

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