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The Brains of the Outfit - Realize, LLC

http://www.realizellc.com/blog

A rainstorm creates a million tiny, unfelt strikes, each insignificant on its own.

But the impact of a million raindrops can create a canyon.

Marketing impact is much the same. No one channel on its own will ensure success, but linked together, they create return on investment.

• Added on: Aug 1st, 2009
• Country: United States
• Language: English

• Author: John Cloonan
• Listed in: Marketing Public Relations
• Tags: channels Marketing Branding Strategy roi social media

Recent Posts

• URGENT – Help us help Dream House for Kids

  Posted on Wednesday November 25th, 2009 at 09:38 in community, donation, communities, the right brain, dream house for medically f, letter-writing campaign

  I received a letter yesterday from The Dream House for Medically Fragile Children, who Realize has chosen as a charity to benefit from our community outreach program.  If you live in Georgia, they need your help, and it’s easy and inexpensi...

• What I’m not teaching my undergrads…

  Posted on Thursday November 19th, 2009 at 20:14 in Advertising, market research, statistics, social media, targeting, segmentation, the right brain

  Got the faculty guide for the first course I’m teaching at Shorter College in 2010 today “Understanding Markets and the Environment.” Looks like it’s going to be a great class, and a tough one. It uses the newest edition of a ...

• I beg you – know your audience!

  Posted on Wednesday November 4th, 2009 at 09:34 in elections, social media, positioning, facebook, twitter, LinkedIn, targeting, local elections, referendum, referenda, national agenda, state elections

  It’s election time in lots of locales, and that has made for some interesting social media bedfellows, if you will. I’ve heard more about local and state elections and referenda than I could imagine possible – or that I really care ...

• Our first event!

  Posted on Thursday October 29th, 2009 at 14:40 in Marketing, Networking, speech, speaking, fundamentals, speak, the left brain

  Yesterday evening was another big first for us – our first official Realize-sponsored event, ‘Food (& Wine!) for Thought’. Knowing that most businesses are in the swing of planning and budgeting for 2010, we wanted to gather a group of busi...

• Measuring brand equity

  Posted on Saturday October 17th, 2009 at 21:11 in small business, Marketing, profit, conversion, revenue, value, brand, asset, brand equity, market share, the right brain

  I find myself continually faced with the same problem, and it’s a marketing classic. How do you measure brand equity? Or more to the point, how do you communicate it in a way that makes sense to non-marketers, particularly those in small busine...

• Knowing your place

  Posted on Tuesday October 13th, 2009 at 15:00 in Marketing, Branding, roi, strategies, positioning, fundamentals, return on investment, industry, brand equity, value proposition, five forces, the right brain

  I was sitting in a branding interview yesterday, and had a bit of surprise. The gentleman I was interviewing was one of the principals of the company, and the evangelist for the company’s services. The thing that surprised me was this – ...

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