Blog Detail
The Brains on Fire blog
http://www.brainsonfire.com/blog
Brains on Fire is the word of mouth identity company headquartered in Greenville (affectionately known as “Greenvegas”), South Carolina.
It is our goal to Fascinate, Inspire, Reward and Engage kindred spirits, turning them into loyal advocates with methods that are traditional and non-traditional. That’s right, we create fans by building and strengthening brand identities. It’s called fan-induced growth. We believe that the most powerful tool in your arsenal is sustainable word of mouth, so we develop tools and movements that people can use to spread the word about their passions. Companies we’ve loved on include BMW, Fiskars Brands, Find Great People International, Perception Kayaks, Rawlings Sporting Goods and Rage Against the Haze (SC’s youth-led anti-tobacco use movement).
We don’t like to brag, but aren’t above it, either, since we’ve been recognized as having created some of the most effective rebrands in the world by ReBrand 100 (3 years running) and for developing best-in-class word of mouth movements by the Word of Mouth Marketing Association’s WOMMIE awards.
- Added on: Oct 12th, 2007
- Country: United States
- Language: English
- Author: Spike Jones
- Listed in: Marketing Innovation
- Tags: Marketing Branding Identity word of mouth naming
Recent Posts
What Brains on Fire is thankful for
Pilgrims? Turkey? Football? Generic stuff…we’ve all heard the standard answers to the question, “What are you thankful for?” Well, we took a crack at tackling that question Brains on Fire style. Happy Thanksgiving. ...
2.9.10 - Geno speaks - PRSA Teleseminar - How to Grow WOM Movements
What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people...
Walt Whitman, Levis Strauss and history’s humor
These thoughts were inspired by a recent conversation with the ever-brilliant Brent Crawford. Do you remember the “Go Forth” campaign from Levis? They are interesting ads, but the history behind the elements in them is pretty incredible (...
Brand Promise vs. Brand Commitment
“There’s a difference between a brand promise and a brand commitment. It’s easy to promise. It’s hard to commit.” - Greg Cordell, Chief Inspiration Officer, Brains on Fire I love this nugget. Because we’ve all heard again and ...
People are just amazing.
“Closeness to customers” is something I have been studying lately. I wrote about the effect it has on your company here. I also believe it is huge part of what we help our clients do. We help our clients create deeper more meaningful, em...
Patagonia presentation - 2009 WOMMA Summit in Vegas
This morning at the WOMMA Summit in Las Vegas, The VP of marketing for Patagonia, Rob BonDurant, took the stage to talk about one of the most fascinating, word of mouth worthy, mission-driven, cult-like brands around. And he didn’t disappoint. You ...
