Blog Detail
The Branding gavel
http://www.yinkaolaito.com
A blog dedicated to creating the needs for brand positioning, stregthened and marketing
Recent Posts
Brand’s success from a customer’s perspective
Recently I read an article titled ‘ideas no longer rule the world’. While the writer did not completely ruled out the fact that idea is still important, he was of the opinion that many ideas, brand owners propose today are non- tested, non-valid ...
Brand’s relationship building through social marketing
In a recent professional roundtable with few colleagues, we were discussing issue that relates to emotional engagement with brands that can likely have meaningful impacts on brand’s success. Some were of the opinion technology plays a great role in...
Danger of stand- alone brand
Relationship is important to brand survival. Brand needs to build affinity with others to become truly successful. Humans are not created in isolation. This is a signal that shows that we all need others to move ahead. A person is four people away fr...
Brand’s new business development strategy
Time keeps changing. It is only the ignorant who will want to do business the way it used to be done before. Zig Ziglar says ‘to do a thing the way it used to be done and expect different result is the definition of insanity’. This can not be tru...
Brand anniversary: Time to say thank you
Time flies so many people often say. But if time is properly invested, time does not fly but it is programmed to deliver dividend in the future. The Branding Gavel, this online forum clicks one year last week. In the past one year we have had a nice ...
Brand: measuring virtual world activities
Anything worth doing is worth measuring. Brand virtual effort is not a mirage. It should be measured. Talking of measurement, many are of the opinion that virtual effort is much more difficult than the traditional media activities. We must remember t...
