Blog Detail
The Cascade Effect
http://cascadeeffect.blogspot.com
The Cascade Effect helps you better understand marketing, how to use it effectively, and how it can grow your business. Focus is on small-medium-sized and women-owned businesses, startups and not-for-profits.
Recent Posts
The Best FREE Resources for Getting PR
In the past, as a PR professional there were a multitude of great resources we used to help generate news stories for our clients. Back then many were pay services that came by fax or even mail! Can you imagine how far ahead journalists had to plan...
Time Flies...
Wow! Has it really been a month since I posted here? Well, if you're curious, you can always check out my posts on Small Business Daily where I contribute a little more regularly....but there is so much going on here at Cascade Communications, and ...
Benefits of PR - Couldn't Have Said It Better Myself
It's rare that I actually post something from another public relations professional, but hey, we're all on the same team, right? I came across this on Twitter today and thought...."I couldn't have said it better myself!" So, Jenna, this could be th...
Pitch to Editors Should Cross Mediums
Score Multiple Hits Per Pitch: Chicago Tribune Critic Daley Suggests Writing Pitches Adaptable for Print, Online, Radio and Social Media Jim Bucci (jbucci@bulldogreporter.com) Issue Date: Daily 'Dog - August 19, 2009"Pitches need to be adaptable t...
Don’t Spam Editors: Five Tips to Earn Their Respect
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in effect, writing a strong press release 2. Effectively pitching media 3. Following up with media with respect The las...
Give Your Business a Boost with Our New Exclusive PR Program for Small Business
I mentioned in this in an earlier post, but had a request from several people to repost it with more specifics, so here it is! The one-of-a-kind PR program for small business that you won't find anywhere else!"Boost" Boost your business with some P...

