Blog Detail
The Copywriting Blog
http://benlocker.co.uk/blog
A wry take on the marketing, SEO and online copywriting worlds. With a lot of entertainment thrown in.
- Added on: Oct 29th, 2009
- Country: United Kingdom
- Language: English
- Author: Ben Locker
- Listed in: Copywriting Marketing
- Tags: SEO Marketing copywriting copywriter freelance writer online copywriting
Recent Posts
Wine label copywriting: never mind the morality
hen I smoked – and it’s something I did with enthusiasm between Spring 1988 and 13th October 2005 – I often wished that the packets carried tasting notes. If you’ve ever been a smoker, you’ll know how difficult it is to ...
Colchester Connected up for an award
he Essex business magazine I edit, Colchester Connected, is up for a gong in the Business to Business category of the Colchester & District Business Awards 2009. It’s great news for everyone involved in the magazine; but the thing that I lo...
Copywriter’s Downfall: SEO in Hitler’s Bunker
hen I began to wonder what role SEO copywriting would have had in a World War, then all I had to do was master the art of subtitling. I’m not sure I did, but I hope the end result gives you a laugh. (By the way, the language is a tad strong in ...
Ben Locker on BBC Radio 4’s Moral Maze
ast week, I appeared on BBC Radio 4’s Moral Maze alongside Professor Andrew Chadwick, journalist and author Nick Cohen, plus Spiked Online editor Brendan O’Neill. We were there to be grilled as ‘witnesses’ about Twitter and so...
“Ben Locker, a smart young copywriter” – The Guardian
his is a gratuitously self-promotional post, but I’m quoted a few times in this feature about ‘The Power of Tweets‘, which appeared in today’s Guardian. Many thanks to Jon Henley for describing me as “a smart young copyw...
Homeopathy: can you sell the sizzle if there’s no sausage?
couple of weeks ago, I blogged about some of the products and causes I wouldn’t touch with the business end of a bargepole. I summed up one of them by saying: Quack medicine. That includes homeopathy. I’m not in the business of offering ill ...
