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Recent Posts Tagged With 'cruise'
Go East, young cruise line
The original refrain was by Horace Greeley, who in a July 13, 1865 editorial famously advised “Go West, young man, go West and grow up with the country.” Cruise Market Watch estimates embarkations from Asia will account for 8% of world...
Royal Caribbean’s ad campaign “Get Out There” is going, going, gone…
The Wall Street Journal is reporting Royal Caribbean and new agency partner JWT are launching a new ad campaign Monday, November 10. The launch follows by only a few days Carnival’s new campaign – interestingly with former Royal Caribbean agenc...
Defeated candidate to “go on a cruise.”
Perhaps the “mortgage meltdown” booking trends can be defeated post election. That is, if all candidates follow Democrat Ian McGaughey’s lead. After losing the 112th Assembly District election in upstate New York to Republican Anthony J...
View from under a cruise ship
Starting with the most recognizable object, the anchor. It weighs more than 10,500 kilograms, or 23,00 lbs and is attached to 13 lengths of anchor chain. Each length is 15 fathoms or 90 feet. The large “odd shaped” object protruding...
Increase onboard revenue with digital pictures.
Recently onboard the Carnival Destiny I was fortunate to be photographed several times by the friendly staff. Pouring over the giant wall of fully developed photographs, I couldn’t help thinking of the I-phone. You know, the nifty screen where you ...
Cruise value will be enough to manage economic slowdown.
One can make an argument that the slowdown, over the long term, may actually help the cruise industry. Hear me out. Yes, in recent weeks there has been a decline in bookings and some price drops as a response. Declines have also been noted here in...
Fuel price decline sweet news in tough market
With markets in free fall and cruise line stock prices getting hammered to 6 and 7 year lows, Carnival released a bit of positive news today. Effective October 31, 2008, the existing fuel supplement will be eliminated for all new bookings on ...
Era of economic “greed” to give way to “simplier life” cruising trends
And its not taking long. According to a new Ad Age article, Celebrity “is said to be pondering whether its messaging, which uses the ‘Starring you’ tagline to focus on the pampering, indulgent treatment it offers guests, is right...
Capitalize on an overlooked marketing opportunity
Marketing, boiled down to its essence, is about crafting product and communications. That held true in 1690 for Dom Pierre Perignon when word got around the palace of Versailles the blind Benedictine monk had combined stronger imported bottles a...
Mobile applications for increasing on-board revenues
Here is an idea. Symbolically shed the vestiges of corporate life and ritually transition into the freestyle cruising culture. Encourage owners to bring their Blackberry’s and iphones and upload a NCL widget. In a fun and lighthearted way user...
Cruise Ship 2.0
Web 2.0 is linking people. Cruise 2.0 is linking cruisers to booking agents, travel discounters, reviews (by actual cruisers not professional critics) and self-created travel blogs. Where is it going? The article “Understanding the Psyche o...
Who will be first to do a Cruise Ship reality show?
Today’s reality show phenomena launched in 1992 with MTV’s “The Real World” and intensified in 1997 with CBS’s Survivor. It has since spun off some of the most iconic moments in modern U.S. pop culture covering everything from h...
Won’t you stay just a little bit longer?
One recent story on European line EasyCruise reminds me of the classic Jackson Browne song Stay. It’s also a wonderful marketing idea the larger lines can borrow from to get their pods chriping. Research clearly indicates the importance of “sa...
Cruise market segmentation; admirals and stowaways
What did you eat for breakfast this morning? If you are diabetic, it was likely a slice of whole wheat bread and cottage cheese. A wrestler? Add eggs, bacon, potatoes, orange juice, butter, milk and jelly. From India? A nashta. Cuba, for su...
Apollo Management: Will three plus ten equal one?
Will Apollo Management acquiring three top cruise brands in ten months equal one publicly traded company? premium cruise line Oceania acquired April 2007 ($850 million) contemporary line Norwegian acquired August 2007 (50% ownership $1 billion) l...
