Recent Posts
The Cruise Industry’s best destination for exploring ideas and opportunities in marketing and research
Return To Blog Listing
Information related to trends and marketing in the Cruise Industry
Recent Posts Tagged With 'hot topics'
Costa Cruise gets placement in top chinese movie
Chinese moviegoers have been abuzz since the Dec 18, 2008 premier of famed director Feng Xiaogang’s movie “If You Are The One .” It quickly became the highest grossing Chinese language film in Chinese movie history. Success has been accre...
Carnival’s red, white and blue corporate logo
Can you recognize the other company combined in the logo below? I’m not a soda pop drinker – and I am admittedly two months behind on the news. So when I recently saw the new Pepsi logo on the side of a Miami building I did a double take. ...
P&O Cruises new ad campaign to launch
P&O Cruises and its ad agency partner Miles Calcraft Briginshaw Duffy (MCBD) are launching their new promotional campaign on Boxing Day, December 26. Boxing day is a public holiday in the United Kingdom, Canada, New Zealand and Australia and ma...
Go East, young cruise line
The original refrain was by Horace Greeley, who in a July 13, 1865 editorial famously advised “Go West, young man, go West and grow up with the country.” Cruise Market Watch estimates embarkations from Asia will account for 8% of world...
Cruise Market Watch Announces 2009 Cruise Line Market Share and Revenue Projections
Miami, FL (PRWEB) November 28, 2008 — Cruise Market Watch updates 2009 cruise industry market statistics based on current economic conditions and anticipated new ship builds. Among the 2009 highlights: It’s all about creative ways t...
Historical perspective on cruise overcapacity
I ran across this article published July 25, 1987 in the New York Times. “Overcapacity Also Feared. Of more concern to many analysts is that the optimism expressed by Mr. Arison and some competitors may open the industry to overcapacity....
Premium Cruise Line Celebrity Generating Buzz with Solstice
Solstices occur twice a year, when the tilt of the Earth’s axis is oriented directly towards or away from the Sun. An inaugural launch like Celebrity’s Solstice, however, occurs just once. Celebrity is reaching new cruise line marketing heights i...
Royal Caribbean’s ad campaign “Get Out There” is going, going, gone…
The Wall Street Journal is reporting Royal Caribbean and new agency partner JWT are launching a new ad campaign Monday, November 10. The launch follows by only a few days Carnival’s new campaign – interestingly with former Royal Caribbean agenc...
Defeated candidate to “go on a cruise.”
Perhaps the “mortgage meltdown” booking trends can be defeated post election. That is, if all candidates follow Democrat Ian McGaughey’s lead. After losing the 112th Assembly District election in upstate New York to Republican Anthony J...
Carnvial ready to launch new ad campaign with agency partner Arnold
Ad agency and media bible Brandweek magazine is reporting Carnival Cruise Lines will soon debut it’s new ad campaign under the tagline “Fun For All. All For Fun.” This has been highly anticipated, since Carnival dropped CooperDD...
Possible reasons one of NCL’s new F3 ships was put on hold
The latest news posted October 10, 2008 about Norwegian’s new F3 ship-build by Cruise Critic clears up some of the questions about the ships status. In a nutshell, speculation is Norwegian may only take delivery of one of the previously two ordered...
Cruise value will be enough to manage economic slowdown.
One can make an argument that the slowdown, over the long term, may actually help the cruise industry. Hear me out. Yes, in recent weeks there has been a decline in bookings and some price drops as a response. Declines have also been noted here in...
September CruiseSearch falls for second consecutive month
Our monthly CruiseSearch reflects change in demand and online market share. U.S. online cruise search is estimated at 8.8 million monthly unique individuals for the month of September. CruiseSearch shrank for the second consecutive month, both...
Fuel price decline sweet news in tough market
With markets in free fall and cruise line stock prices getting hammered to 6 and 7 year lows, Carnival released a bit of positive news today. Effective October 31, 2008, the existing fuel supplement will be eliminated for all new bookings on ...
Island Cruises brand no longer under Royal Caribbean
Announced today, RCL sold off its stake in Island Cruises and will move its control of one ship from the group to the Pullmantur brand. No Tags addthis_url = 'http%3A%2F%2Fwww.ryanwahlstrom.com%2Fblog1%2F%3Fp%3D113'; addthis_title = 'Island+...
Era of economic “greed” to give way to “simplier life” cruising trends
And its not taking long. According to a new Ad Age article, Celebrity “is said to be pondering whether its messaging, which uses the ‘Starring you’ tagline to focus on the pampering, indulgent treatment it offers guests, is right...
Turmultous Ride for Carnival Stock Price
Carnival shares have certainly experienced considerable volatility the past few weeks, rebounding from 3-year lows in early July only to be knocked down a second time. Given an unusually aggressive analyst downgrade, possibility of high long-term oil...
Apollo Management: Will three plus ten equal one?
Will Apollo Management acquiring three top cruise brands in ten months equal one publicly traded company? premium cruise line Oceania acquired April 2007 ($850 million) contemporary line Norwegian acquired August 2007 (50% ownership $1 billion) l...
