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The Daily Breakthrough - Marketing News + Tips + Opinions

The Daily Breakthrough - Marketing News + Tips + Opinions

http://dailybreakthrough.blogspot.com

Your source for news, tips, and opinions on advertising, marketing, branding, Web 2.0, SEO, web marketing, and much more.

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  • The Friday Breakthrough: Pizza Hut Keeps Its Customers \'Appy

    Posted on Friday November 6th, 2009 at 14:01 in apple, itunes, iphone apps

    The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.Pizza Hut recently announced that more than $1-million in sales have been completed using its iPh...

  • Metallica + Ottawa = 19,100 Free Downloads!

    Posted on Thursday November 5th, 2009 at 09:02 in music, itunes, ottawa, ottawa news

    They took Napster to court thinking they could somehow curb the tide of online music. But now heavy metal superstars Metallica are singing a whole different tune when it comes to their online strategy, and the results have benefited both the band and...

  • It\'s a Thriller! MB Staff Gets in the Spooky Spirit!

    Posted on Friday October 30th, 2009 at 13:24

    The Marketing Breakthroughs staff would like to wish you all a safe and spooky Halloween!Pictured above:Steve Klein - Captain CanadaSarah Rainville - Stinky SkunkCaitlin Hines - MedusaMelissa Ray - The March HareCasey O'Brien - Geisha 1Tania Glithero...

  • The Friday Breakthrough: Subaru smacks Snuggies and GQ gets an iPhone app

    Posted on Thursday October 29th, 2009 at 09:13 in magazines, iphone apps, friday breakthrough

    The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.This Snuggies/Subaru commercial is truly innovative. It's the best ad I've seen this month.Thanks...

  • Colonel Sanders\' International Incident

    Posted on Tuesday October 27th, 2009 at 09:00 in Marketing, ottawa, kfc

    One absent-minded United Nations security guard may have unwittingly helped coordinate one of the most outrageous and concerning marketing stunts of this year. Colonel Sanders, mustachioed (and deceased) spokesperson for chicken-enthusiast restaurant...

  • The Power of Context

    Posted on Monday October 26th, 2009 at 07:00 in books, blogging, copywriting

    The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. The Power of Context suggests that epidemics are strongly influenced by their situation and the circumstances, conditions and part...

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