Recent Posts Tagged With 'Advertising'

• The Friday Breakthrough: Olympic Advertising Ambush

  Posted on Friday November 13th, 2009 at 13:53 in blogging, Advertising, Canada, canadian marketing

  The Friday Breakthrough is a weekly roundup of some of the internet's best marketing and social media articles for a less-than-intense day at the office.Marketers are taking advantage of the Olympic buzz in Canada by creating sports-themed advertisin...

• Saving the World One Design at a Time

  Posted on Thursday September 3rd, 2009 at 07:00 in graphic design, Advertising, ottawa, ottawa news

  Ottawa native David Berman is a pretty interesting guy. He is a Fellow and the Ethics Chair of the Society of Graphic Designers of Canada, a vice-president of Icograda, the world body for graphic design, a Canadian communication designer and author, ...

• Travel Destinations in Our Own Backyard

  Posted on Thursday July 16th, 2009 at 08:00 in Marketing, contest, Web 2.0, Advertising, Canada, Viral marketing, commercials, web marketing, social media, ottawa, twitter, canadian marketing

  The other day, I happened upon a web banner for the "Locals Know" campaign. Since I was, at the time, planning a mini vacation to Toronto, I clicked the link to check out what the website has to offer. The main messaging of the website urges Canadia...

• New T-Mobile Ad - Hey Jude in Trafalgar Square

  Posted on Wednesday May 6th, 2009 at 07:11 in Advertising, t-mobile, trafalgar square, hey jude

  This post is just for fun, mainly because of how much I enjoyed the video while munching on my cereal this morning.Notice how happy everyone is. And how many people are packed into Trafalgar square. I enjoyed it so much that I almost forgot it was an...

• Bales Are the New Billboards

  Posted on Monday April 27th, 2009 at 08:35 in Advertising, alberta, billboards, shelagh mcnally, big rock brewery

  I read somewhere recently that "cellphones are the new billboards." This may be true in some parts of the world, but in rural Alberta the bale of hay is giving cellphone ads a run for their money.That's right. Bales of hay. Apparently, in the regions...

• Why Going 'Green' May Not Always Be a Good Thing

  Posted on Monday April 20th, 2009 at 08:17 in Marketing, Advertising, greenwashing, sun chips, jennifer wells, adhocracy

  My all-time favourite ad guru, Jennifer Wells of The Globe and Mail, sang the praises of the new ad spot for Sun Chips and the world's first compostable chip bag. According Adhocracy, Wells' popular blog, she "absolutely loves this ad spot," and whil...

• They Call Him Dr. Love

  Posted on Tuesday April 14th, 2009 at 07:52 in Advertising, commercials, gene simmons, dr. love, dr. pepper cherry

  Check out the new commercial for Dr. Pepper Cherry, featuring the none other than Gene Simmons. Dr. Love doesn't come cheap, so clearly the recession hasn't hurt the ad budget of Dr. Pepper Snapple Group, Inc.Enjoy! ...

• Is There a Place for Product Placement on TV?

  Posted on Wednesday March 18th, 2009 at 07:00 in Advertising, product placement, the biggest loser

  I watched The Biggest Loser last night (I know, I know...just consider it a guilty pleasure), and I was blown away by the number of product placements during the show.  I counted no less than six throughout the two-hour episode, three for Subway and...

• Why Facebook Will Never Be a Great Advertising Platform

  Posted on Friday January 16th, 2009 at 08:03 in Advertising, social networking, Viral marketing, web marketing, social media, burger king

  Well, the awesomeness of Burger King's "Whopper Sacrifice" online advertising campaign has come to an end. The application still exists, mind you, but it has been severely de-fanged after Facebook forced the developer to change the way it works due ...

• Marketing in Ottawa - How the NCC Stayed One Step Ahead of Manitoba

  Posted on Friday January 9th, 2009 at 08:25 in Marketing, Advertising, ottawa, rideau canal

  Used to be, when it came to marketing Ottawa's famous Rideau Canal, it was known far and wide as "The World's Longest Skating Rink".That has changed.In 2008, the Guinness Book of World of Records officially declared Winnipeg's 8.5-kilometre Assiniboi...

• Marketing Fast Food to Kiddies: I'm Not Lovin' It

  Posted on Tuesday November 18th, 2008 at 17:24 in video games, Marketing, Advertising, web marketing, mcdonald's

  Fellow Ottawa marketing company Fuel Industries is flying high these days - McDonald's Europe has given the company the mandate to revolutionize the Happy Meal. So what's their approach, you ask? The answer is "advergaming" (video games + advertising...

• Apple Marketing and Advertising Thinks Different

  Posted on Friday November 14th, 2008 at 07:48 in apple, graphic design, Marketing, Advertising

  If you know me, I, like many people, have probably blathered on about how great Apple's advertising is. I've probably already blogged about it. Well, I'm going to blog about it some more, because it really is fantastic.The best part? The advertising ...

• 5 Questions You Need to Ask Before You Start Writing Your Advertising Copy!

  Posted on Thursday November 13th, 2008 at 14:38 in Marketing, Advertising, copywriting

  Want to write advertising copy that sells? If so, there are several questions you need to answer.These questions will help you form a plan of attack, ensuring that you begin the writing process knowing exactly how you’re going to convince your cust...

• Google Introduces Search Ads for YouTube

  Posted on Wednesday October 15th, 2008 at 14:56 in google, Web 2.0, Advertising, cost-per-click

  YouTube is now the world's second most-used search engine behind only its parent-company, Google. It surpasses competitors Yahoo and MSN.What does this mean? Google has decided to test out the waters with some targeted advertising next to videos. I w...

• The Unconventional Becomes the Noticed.

  Posted on Tuesday September 30th, 2008 at 13:56 in Advertising, unconventional

  Off the top of your head what was the last advertising campaign you remembered?I'm not talking about the campaigns using a distinctive colour logo that is plastered on every sign on every corner that you are forced to remember OR a quirky animal on a...