Recent Posts Tagged With 'copywriting'

• The Power of Context

  Posted on Monday October 26th, 2009 at 07:00 in books, blogging, copywriting

  The final agent of change that Malcolm Gladwell identifies in his book The Tipping Point is “The Power of Context”. The Power of Context suggests that epidemics are strongly influenced by their situation and the circumstances, conditions and part...

• 25 "Must Know" Copywriting Tips

  Posted on Thursday April 23rd, 2009 at 12:15 in copywriting

  1. Your headline's job is to get someone to read the first sentence.2. The job of the first sentence is to get someone to read the rest of your copy.3. If you're writing for the net, make sure you have sub headlines, bolded text, links, etc., that ar...

• 5 Questions You Need to Ask Before You Start Writing Your Advertising Copy!

  Posted on Thursday November 13th, 2008 at 14:38 in Marketing, Advertising, copywriting

  Want to write advertising copy that sells? If so, there are several questions you need to answer.These questions will help you form a plan of attack, ensuring that you begin the writing process knowing exactly how you’re going to convince your cust...

• When "Good Enough" is Good Enough

  Posted on Monday October 13th, 2008 at 14:17 in Marketing, copywriting

  A recent article on Daily Blog Tips ("Perfectionism is Bad For You") brings up some very good points about the pursuit of perfectionism and why it should be avoided in our industry (and business in general, I suppose). When you behave with perfection...

• Everything You Need To Know About Writing Effective Headlines You Can Learn From Bloggers!

  Posted on Friday October 10th, 2008 at 09:33 in copywriting, web marketing, headlines, blog titles, blog headlines

  Today I’m going to present some common tips for writing headlines that you’ll find in any book on copywriting. However, with each tip I’ll also present examples I’ve found from various blog titles around the net.Obviously, the headlines assoc...

• How to Keep Your E-mail Marketing From Getting Snatched Up by Spam Filters

  Posted on Wednesday October 8th, 2008 at 12:48 in spam, copywriting, web marketing

  Composing your e-mails doesn’t end when you’ve perfected the body copy for sales effectiveness. You also have to take into consideration how your copy will be “read” by spam filters.Studies show that more than fifteen-percent of permission-ba...

• The Top Writing Blogs on the Web (As Chosen by Each Other)

  Posted on Thursday September 25th, 2008 at 08:58 in copywriting

  Since I happen to read a lot of blogs about writing (well, copywriting mostly), I am of course interested in giant lists of blogs about writing.I don’t subscribe to writingwhitepapers.com, but many of the other blogs I do subscribe to have recently...

• Six Tips for Improving Your Website Copy

  Posted on Monday July 14th, 2008 at 15:39 in copywriting

  Writing website copy is one thing. Getting people to actually read that copy? Well, that's an entirely different challenge altogether. It's not an impossible task, however. Here are a few easy-to-implement tips that we use to make sure people actuall...

• Why Newspaper Ads Fail - And How You Can Fix Yours

  Posted on Wednesday July 2nd, 2008 at 08:56 in graphic design, copywriting, newspapers

  I just was reading our local paper and couldn't get over the number of boring and just plain poorly laid out ads there were in this publication. Leading the list of boring ads were the ones placed by a well-known Ottawa furniture retailer and a shop ...