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Your source for news, tips, and opinions on advertising, marketing, branding, Web 2.0, SEO, web marketing, and much more.
Recent Posts Tagged With 'web marketing'
Top 5 Things Online Businesses Can Learn from the Ottawa Apple Store
When the Rideau Centre Apple Store opened in Ottawa, it was a quiet revolution for Mac and iPod fans. Finally they would have a place to go and worship their favourite consumer electronics.But more than a place for nerds to drool over glossy 27-inch ...
Public broadcasting, now hand-held
Some folks may complain that CBC is increasingly irrelevant in our modern 24-hour news and Internet world. Everyone seems to blog constantly, CNN reports more news than any person would ever want to know, and Twitter is delivering information directl...
Travel Destinations in Our Own Backyard
The other day, I happened upon a web banner for the "Locals Know" campaign. Since I was, at the time, planning a mini vacation to Toronto, I clicked the link to check out what the website has to offer. The main messaging of the website urges Canadia...
Hockey 2.0
My boyfriend, like many hockey fans, is very excited about this whole possible-relocation-of-the-Phoenix-Coyotes-to-Southern-Ontario thing. As he was telling me the whole story over dinner last night, my interest was piqued by his mention of makeitse...
5 Useful SEO and Web Marketing Articles by MB
Okay, okay. I'm only linking to articles on MB's home site, MarketingBreakthroughs.com. These articles have been around for awhile, but I think readers of the Daily Breakthrough should be checking these out.6 More Tips for Improving the Copy on Your ...
Six Questions to Ask Before Your Build Your Website
When you build a website, or when you begin any traditional or web marketing campaign, you should carefully consider what your end goals are. Who is your website targeted towards? How do you position yourself against your competitors? You should know...
Monetizing Social Media
I recently came across 11 Business Plans for Twitter, a collection of business plans submitted by people on how to monetize Twitter.It's pretty tough to monetize social media. People on Social Media generally don't like ads. You might object and say ...
Why Facebook Will Never Be a Great Advertising Platform
Well, the awesomeness of Burger King's "Whopper Sacrifice" online advertising campaign has come to an end. The application still exists, mind you, but it has been severely de-fanged after Facebook forced the developer to change the way it works due ...
Registering SEO Domain Name Keywords
One of the SEO strategies that we often use at MB is to register keyword rich domain names. In terms of SEO, domains play a very large factor. If you basically register "keyword.com," and you have a decent number of outside website linking to your (G...
Social Media Marketing Manager to the Stars
Do you love Twitter, Facebook, YouTube, and MySpace? Then you can work for Britney Spears!Seems that Britney needs a full-time Harvard grad to help manage her online network, develop web marketing campaigns, moderate community activity, and analyze w...
Could It Be ... A Facebook Advertising Campaign Done Right?
When it comes to Web 2.0 and Social Media, Facebook is definitely at the top of the heap. However, despite all of its success, Facebook is still nothing more than a place where web advertising goes to die -- the futile attempts to leverage Facebook a...
It's 2009 ... So Why is Your Website Still Stuck in the '90s?
Here were are the dawn of a new year. Out with the old, in with the new, right? And yet here we are, in the year 2009, and the Internet is still littered with websites that look like they were written and designed during the mid-90s heyday of Geociti...
Why Small- and Mid-Sized Companies Should Embrace Social Media
Why?Because Big Companies Are So Scared of Social Media.Social Media is about, you know, socializing. Engaging back and forth with someone. It's not the same as a TV or Radio ad. Your audience isn't passive, meaning that neither should you be.For sma...
Marketing Decision-Makers Are Moving Their Ad Dollars
No doubt you've heard that with dips in the market, there are opportunities to be had. Take a look at this story from Advertising Age:NEW YORK (AdAge.com) -- Over the next six months, not only will ad spending be down, but the feeling among advertise...
Marketing Fast Food to Kiddies: I'm Not Lovin' It
Fellow Ottawa marketing company Fuel Industries is flying high these days - McDonald's Europe has given the company the mandate to revolutionize the Happy Meal. So what's their approach, you ask? The answer is "advergaming" (video games + advertising...
How to Search Engine Optimize Your Website
Is your business launching a new web site? Have you fallen off the Google map? Perhaps you are in the backwoods of blacklisting, having followed an ill-advised SEO strategy? Whatever your challenge, these practical tips will set you on the proper SEO...
The New Benefits of Video
As the old saying goes, “a picture is worth a thousand words.”In today’s media-savvy world, nothing temps and tantalizes a potential client like a well-crafted promotional video. With smart scriptwriting, captivating testimonials, sharp intervi...
Learn Viral Marketing from the Pros in Politics
Creating a video that really goes viral (like, 10 million free views viral) is hard. It's really, really hard.The truth is that most videos don't go viral. The people you send the video to see it, and they might send it to a friend or two, but genera...
Making Millions With The Long Tail
In October of 2004, Chris Anderson, the editor of Wired magazine, wrote and published an article called, "The Long Tail." It has since been turned into a book that I'm currently working my through.The original article is available for free at Wired's...
Check Out the New Nike Ad Directed by David Fincher
Remember when David Fincher made Fight Club?Apparently he's pretty good at making Nike ads, too.This one is part of a series called LEAVE NOTHINGWatch it at Youtube.There are more, too. Here's another LEAVE NOTHING Nike Ad. And another.The theme for ...
Everything You Need To Know About Writing Effective Headlines You Can Learn From Bloggers!
Today I’m going to present some common tips for writing headlines that you’ll find in any book on copywriting. However, with each tip I’ll also present examples I’ve found from various blog titles around the net.Obviously, the headlines assoc...
How to Keep Your E-mail Marketing From Getting Snatched Up by Spam Filters
Composing your e-mails doesn’t end when you’ve perfected the body copy for sales effectiveness. You also have to take into consideration how your copy will be “read” by spam filters.Studies show that more than fifteen-percent of permission-ba...
What does it really take to make social media work for you?
Well, it has now been proven, hands-down, no questions asked, statistics and everything, that you and your business are expected to have an online social media presence. (I'm being facetious, by the way, just in case the hyperbole was laid on too thi...
Negative Online Reviews and Trust
Here’s a real mind boggler about online customer reviews:Bazaarvoice has served over 10 billion peer reviews to date, and the majority of them are 4.5 out of five stars. Even more surprising, a negative review converts more effectively into a sale ...
You Got Digg in My Google!
I read this story on TechCrunch a couple days ago, and the title says it all -- "Is This the Future of Search?" The article contains a video demonstration of a closed beta version of Google's newest way of determining search results -- by adding Digg...
Is the Web About to Get a Whole Lot Flashier?
Big news this week from Adobe. TechCrunch is reporting that (Flash files can now be found and indexed by the Google and Yahoo search engines.Michele Turner, Adobe VP of Marketing, had this to say:"We are releasing technology to Google and Yahoo that ...
Viral Marketing - Strategy or Outcome?
Welcome to The Daily Breakthrough - your source for news, tips, and opinions about marketing, advertising, branding, Web 2.0, SEO, and just about everything else in between!To kick things off, I'd like to post something that was initially written by ...
