Blog Detail

The Engagement Principles

http://engagementprinciples.com

Focused on the emerging concept of engagement marketing, The Engagement Principles blog profiles successful business blogs and highlights developments in this emerging field.

• Added on: Jul 13th, 2007
• Country: United States
• Language: English

• Author: Tom Chandler
• Listed in: Marketing Public Relations
• Tags: Marketing blogging business blog engagement engagement marketing

Recent Posts

• Social Media: “Unlocking the Awesome Potential of Behavioral Disorders”

  Posted on Tuesday June 9th, 2009 at 18:54 in entertainment, social media, social networks, facebook, twitter, despair.com

  A decade ago, I bought several packs of notecards from corporate satire specialists Despair.com (see bottom of post) and mailed them to my clients. They loved them (proof a little self-deprecating humor won’t hurt you), and now the wily busines...

• Social Media Hype, Meet Social Media Backlash

  Posted on Friday May 22nd, 2009 at 15:50 in social network, social media, social networks, engagement marketing, social media gurus, knowledge networks

  With Twitter doubling in size and Facebook ramping up new users as it were free, the hype surrounding social networks has reached, well, Internet proportions. Social media “gurus” have begun popping up like weeds in spring, and yes, a ce...

• Facebook Kicks Sand in MySpace’s Face, Steals Desirable Girlfriend (err, Demographic)

  Posted on Monday May 4th, 2009 at 17:48 in myspace, social networks, facebook, engagement marketing, monetizing social networks

  Right now, the social media world is the online equivalent of an all-night rave: The noise level is deafening, the posturing is mind numbing, and every 18 seconds, a bad decision is made. Remember when MySpace was going to rule the world? (And Second...

• Automotive Industry Increases Online Spending 55% - Radio & Magazine Decline 40%

  Posted on Thursday April 23rd, 2009 at 18:17 in Advertising, Online Advertising, social media, social media marketing, social networks, engagement marketing, print advertising declining

  The automotive industry - caught in the grips of a recession and poor management - is turning to “cheaper” social media en masse. I took at close look at Ford’s new “Fiesta Movement” social media campaign in a prior pos...

• Ford Motor Hands Fiesta to 100 Connected Consumers, Asks Them to Twitter Away

  Posted on Wednesday April 22nd, 2009 at 21:55 in social media marketing, social networks, ford fiesta, engagement marketing, fiestamovement

  Companies sometimes take big risks because they’ve got little to lose. That explains why - in the grip of a powerful recession - spending on social media marketing is accelerating (automotive online advertising up 55%, print and radio down 40%)...

• Why is Online Advertising Failing So Badly - Especially on Social Media Sites?

  Posted on Wednesday April 22nd, 2009 at 14:35 in Advertising, Online Advertising, engagement, social networks, engagement marketing, failing advertising rates

  In the era of engagement, how is online advertising faring? And why are clickthrough rates on social media sites so abysmal? And is the ad-driven business model - the economic engine that was supposed to power the “everything is free” In...

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