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The Engagement Principles
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Focused on the emerging concept of engagement marketing, The Engagement Principles blog profiles successful business blogs and highlights developments in this emerging field.
Recent Posts Tagged With 'engagement'
Why is Online Advertising Failing So Badly - Especially on Social Media Sites?
In the era of engagement, how is online advertising faring? And why are clickthrough rates on social media sites so abysmal? And is the ad-driven business model - the economic engine that was supposed to power the “everything is free” In...
Engagement Marketing on the Rebound (or, Your Competitors Use Search Too)
The advent of granular search tools - capable of singling out specific conversations on social media like blogs, twitter, Facebook and others - means marketers can now find and track brand-related conversations. Most marketers consider it a happy rea...
Engagement Marketing, Social Media Suffer From Hard-to-Define Metrics. Here’s a Solution
Engagement marketing has long suffered from a “hard to measure” reputation. Traditional online/offline metrics don’t readily apply - there’s nothing as neatly packaged as a two-decimal point clickthrough rate from the last ema...
Saleforce.com (hosted CRM solution) Integrates Twitter Into Customer Service Tool
It’s happened to most of us; we mention a brand somewhere on the Intertubes, and soon find ourselves on the receiving end of an email/blog post/twitter reply from the company. It used to be a little spooky; now it’s fast becoming an expe...
Social Media “Playtime” Over Says Forrester Report. We Ask “Why?”
You know the fun’s over for any media channel when analysts start issuing reports about it, which is why Forrester’s new report - titled “Social media Playtime Is Over” - offers a distressingly adult perspective on social medi...
Snickers Flexes Legal Muscles, Turns “Snacklish” Into “Snacklash”
Snickers candy bars headed for a nastly Snacklash? Possibly. In fact, the candy giant took sweetness and turned it kinda sour, and they do so like this: Snickers launches a new online effort based on the “Talk Some Snacklish” theme A Sni...
(Ding!) The Engagement Principles is Now Free to Move About the Internet
I write several blogs, and not necessarily from a viewpoint of “enhancing my online brand” or generating leads for my business. That’s why I felt it necessary to shutter The Engagement Principles for a short time; my professional li...
Why Does Bravo TV Engage Viewers? Senior VP Tells Us
When I posted about Bravo TV’s engagement-rich Web site, my request for an interview went unanswered, so a few questions went unanswered. Fortunately, some of my questions were answered in a DM News interview with Bravo’s Lisa Hsia - Sen...
“Mad Men” Using Twitter to Connect On-Screen Characters With Real People
This little gem from American Copywriter caught my eye; it relates how a hit TV show is using tweets - ostensibly sent by the show’s characters - to engage the viewing audience: In addition, each profile links to the official AMC site, and ther...
Microsites Better Engagement Tools Than Landing Pages? Market Saying "Yes"
Landing pages have long been the darling of the online world; they continue the dialog begun when a prospect clicked on an ad or link. Yet landing pages are rarely truly interactive — one of the cornerstones of true customer engagement. ItR...
Dominant Online Retailer Right on Target With Engagement Marketing Tactics
You might believe engagement marketing is the province of big companies — those who can afford big-dollar social networks and viral videos produced by top-notch Hollywood talent. Happily, nothing could be further from the truth. Witness the in...
