Recent Posts Tagged With 'social media marketing'

• Automotive Industry Increases Online Spending 55% - Radio & Magazine Decline 40%

  Posted on Thursday April 23rd, 2009 at 18:17 in Advertising, Online Advertising, social media, social media marketing, social networks, engagement marketing, print advertising declining

  The automotive industry - caught in the grips of a recession and poor management - is turning to “cheaper” social media en masse. I took at close look at Ford’s new “Fiesta Movement” social media campaign in a prior pos...

• Ford Motor Hands Fiesta to 100 Connected Consumers, Asks Them to Twitter Away

  Posted on Wednesday April 22nd, 2009 at 21:55 in social media marketing, social networks, ford fiesta, engagement marketing, fiestamovement

  Companies sometimes take big risks because they’ve got little to lose. That explains why - in the grip of a powerful recession - spending on social media marketing is accelerating (automotive online advertising up 55%, print and radio down 40%)...