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The Engaging Brand
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How to inspire, motivate and engage people at work. Includes a podcast that has been voted one of the Top 10 business podcast that you should listen to!
Recent Posts Tagged With 'brand'
Show #188 - Understanding Video as Brand Engagement Tool
Show 188 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the...
Putting the Wow into Customer Service
Long story, however I was trying to give a company £3,500 of my hard earned money. I wanted to get the contract signed before this weekend due to client commitments. The first customer service person...
How Stories Link to Brand Building
We have heard so much about how social media is changing the marketing approach. Marketing used to be a verb, that you used to "do", now the definition is changing. Marketing is collaborative, marketi...
Show #187 - Making Innovation Work in Green Marketing
Show 187 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the...
The 3 Pillars of Brand Engagement
Branding has 3 pillars, that if they don't match, if they don't reflect the same brand experience then the brand that you are trying to create, will not succeed. The leadership write, speak and decide...
The Most Important Factor of Engagement?
.....the answer lies in the question. To engage, what you do and what your say, simply has to be MEANT. No matter how much money you spend on cultivating brand engagement, either internal or external,...
World Culture is Changing, Are You?
World culture is changing, what seems like only a few years ago...(!) I grew up to automatically respect your elders, people who had more business experience than you...and that is changing. When I fi...
Brands are like banana's....
I was working on an employee engagement project today and the managing director who is a truly inspirational character was talking about brand engagement. He turned and suddenly said "Anna, brands are...
News From The World of The Engaging Brand
The Engaging Brand leadership and marketing podcast is approaching the 200th episode - I cannot believe it! As listeners know my idea guest would be Dame Judi Dench - but struggling to find a way of c...
What the World Needs Now is......
Passion! Passion! Passion! I mean it, when you talk to people, when you walk around and watch people.....look at their faces.....are their faces animated with passion to achieve something great? Of co...
Show #179 - Steps to Building a Personal Brand Pt1
Show 179 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the...
Show #178 How to add personality to your brand
Show 178 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the...
Believing Your Brand is "Alive"
Brands are more than services or products - or at least they should be... In this weeks podcast we heard about how entrepreneurs were not just building companies but trying to change the world - tryin...
Show # 176 - The Authentic Brand
Show 176 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the...
Do You Appeal To People's Intelligence?
Consumers, customers, employees are now so much more informed. They often know more about the business, more about the choice then the business itself. So it is important to believe in their intellige...
How to create brand authenticity
The Authentic Brand is a book that I read this week, it talks with entrepreneurs like Ben & Jerry about how they created their global brands. It made me think about what makes a brand authentic, are w...
How to "Outsource the Outsourcers" to create Engagement
Speaking with Jackie Huba today, made me think of a conversation about 7 years ago. I remember asking a colleague "If outsourcing call centres is about cost, what will be the next step to save cost? H...
Show #173 - How to be a Successful Failure
Show 173 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the...
How My Brand Recall Has Changed
Brand advertising is changing, and this week I was thinking about which brands have registered in my mind. Now I know I maybe odd but when I sat this morning which brands that I had heard about this w...
For Engagement - Don't Fake it!
I always finish The Engaging Brand podcast with the Dr Maya Angelou quote, which I have used throughout my business career for presentations "People will forget what you said, people will forget what ...
Does Thinking of a Brand as a Promise Cause a Lack of Ambition?
When I work with companies on Employee Engagement strategies, I am amazed at how many companies cannot articulate what their brand stands for - other than standard lines that cover Desire for quality ...
Putting the E into E - Motion
People are emotional. Business consist of people both as employees and as consumers. Therefore, business is emotional. I feel passionate that any tools available to managers that help address and mana...
Lessons on Blogger Outreach
I often get pitched for new products and services and wanted to share some thoughts on how people and companies could make more of this kind of marketing program by way of example. Social media gives ...
Don't let EGO Get In The Way of Your Brand
Developing brands over time can be hampered by either a personal or corporate ego. Brands that succeed over the medium, long term fight against E = Expecting past success to be the reason for future s...
Show #162 - How Giving Can Create Brand Success
Show 162 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - it is all explained ...
Tomorrow Never Comes For Unsuccessful Leaders
My lawn needs cutting, it has needed cutting for a few days - I'll do it of course tomorrow! Problem is tomorrow never comes just like in business...it never comes for unsuccessful businesses who put ...
10 Combinations to Create Engagement
Engaging people with your brand needs you to think about combinations, not to dilute the experience to please people but to bring out the best of all branding worlds Combining traditional marketing te...
A Thin Line Between Madness and Creativity
I remember as a child being in the car when Dad picked up a colleague from the airport. On the way home they were talking about droplet formations and having a lively discussion about how water acts u...
When is a Conversation not a Conversation?
Just had an interesting conversation with 2 people who have just had what they call "a conversation". Interesting because both believe they are right, both believe the other "didn't get it", and both ...
Does Your Brand Look Great Naked?
No jokes about my personal brand, look I am over 40 what do you expect :) One test for great brands is that behind all the marketing whether traditional or social media, what does the "naked brand" lo...