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The Engine Room
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A blog about English language use, publishing and the media in general – brought to you by a sub-editor (copy editor) on a weekly UK magazine and his former chief sub.
If you have a question about vocabulary, grammar or punctuation, why not ask
Recent Posts Tagged With 'Advertising'
Partner with Verizon. Why aren't we?
Slightly clunky wording in this advert for Verizon, as seen on ComputerWeekly.com:'Partner' is being used as a verb here, so I would have opted for 'why don't we?' rather than 'why aren't we?'.I wonder whether the fact that 'partner' can be a noun or...
AdSense, the NHS and Camel cigarettes
Google's AdSense can be slightly strange. I write a post about camels, and AdSense serves up the following advertisement on the blog:I can understand the confusion between camel the animal and Camel the cigarette, but is the National Health Service o...
Customer refreshment logistics technicians
Yes, I'm still on holiday, so here's another picture from my collection. There's no mistake to spot this time, just some amusing language use:If you haven't worked it out yet, this is an advert for bar staff. And yes, I took the photo in a pub using ...
Let me through – I'm a proofreader!
One of the adverts that adorned the Engine Room this evening read: Make £500pwk Proofreading For 100's Of UK Publishers.Ok, per week or pw, but pwk? Why is every word capped? Why is there an apostrophe in 100's?So the ad should read: Make £500 per ...
Agricultural Travel Bureau advert
I love trade/B2B magazines, I really do - and not just because I work on a couple. Where else would you find adverts like this? (Click on the image to see a larger version; I know it's a bit small.)My favourite bit: "Visit the 'Lost City of the Incas...
Odd AdSense advert for Bupa
I spotted an odd AdSense advert (say that 10 times quickly!) on this very blog a while back:Is it just me, or has something gone very wrong with this banner for Bupa? It looks like a Mac user – possibly called A Haydn Jones – is responsible... ...
