Blog Detail
The Gilbert Direct Marketing Blog
http://gilbertdirectmarketing.wordpress.com/
Jim Gilbert has been creating direct marketing programs that drive superior ROI for more than 25 years. Fluent in consumer or B-to-B, creative, operations and analytics, he marries the strategic and tactical sides of direct marketing in a seamless fashion that gets results. He is CEO of a multi-discipline direct marketing and social media agency focused on direct mail, catalogs, DRTV, telemarketing, print, alternative DM media, blogs, Linkedin, Facebook, twitter, message boards, youtube and more.
He has been involved in startups, expansions and turnarounds, and is an expert in helping multichannel marketers get the the "next level."
In his spare time, Jim teaches direct marketing at Miami International University, and is a Board member of Directors of the Florida Direct Marketing Association as its programming chair.
- Added on: Nov 28th, 2008
- Country: United States
- Language: English
- Author: Jim Gilbert
- Listed in: Marketing Social Media
- Tags: direct mail mail order direct marketing tips how to reduce marketing costs catalog marketing tips
Recent Posts
5 last minute catalog, direct mail, multichannel tactics to increase Holiday sales…
Direct and multi-channel marketers, direct mailers, and ecommerce marketers, want to add some revenue before we say goodbye to 2009? Try the following: 1. Add an......
6 key takeaways for getting a handle on this new-fangled social media customer service
To me it's simple: Make it easy to speak with me or my business goes elsewhere. But the big impact on my life was the discovery of social media as a customer service tool...
Black Friday, Cyber Monday and Empty-Wallet Wednesday: A Tale of Two Shoppers
(update: even 5 year olds are getting into the act. Friday I was at Best Buy and overheard the following, "But Daddy, it's Black Friday... Pleeeeeeeease get it for me before the price goes up!") Friends and readers: I hope you all had a happy and...
Happy Thanksgiving, Black Friday and Cyber Monday
Dear Readers. I wish you all a happy healthy Thanksgiving. Be safe, have fun and enjoy your turkey. As I prepare to take a holiday break, I wanted to let you know how thankful and grateful I am for you and your readership this past year. ...
Guest Post: Black Friday? Cyber Monday? It’s Binge Discounting All This Week by Paul Miller
Who knows where we’ll be a year from now, but at least for this season of store and online retail bargains, the killer sales are already going on. Although there will still be big store sales this Friday and probably even bigger ones online next Mo...
New word of the year – “Unfriend”
For those of you naysayers who believe that social media is a fad, a toy, or something that cannot drive business robustness, engagement and ROI, I have one word for you......
