Blog Detail
The Halo Effect
http://thehalogroup.net/blog/
The Halo Effect is a medium created to foster a dialogue between experts in business and marketing, including CMOs and CEOs.
- Added on: Nov 19th, 2007
- Country: United States
- Language: English
- Author: TheHaloGroup
- Listed in: Marketing Business
- Tags: Marketing ceo brand development cmo
Recent Posts
What the Hell is...Crowdsourcing?
The concept of crowdsourcing involves using large groups of people, often connected by the Internet, to achieve a task or answer a series of questions. The idea of outsourcing to crowds is that either access to a pool of expertise or the collective r...
What the Hell is...Meme?
A meme is a concept or behavior that spreads via learning or imitation. That idea isn't rigid, but instead changes and is adapted to the new context in which it is being used. A meme can be as diverse as a bit of technology or a piece of advice...
What the Hell is...Mashups?
A mashup is the melding of two sources of material or data that when combined create a new utility or something completely different. The concept of a mashup dovetails with the rise of social networking as websites like Digg or Reddit, acting as agg...
What the Hell is...Fansumers?
A fansumer is a consumer online, who is a promoting a brand through word-of-mouth marketing. It is a direct reference to Facebook's "fan" designation, wherein a user can be a fan of a given product or celebrity and establish a connection on the socia...
What the Hell is...Uncanny Valley?
The uncanny valley is a theory that suggests there is a tipping point where people will reject digital or technological representations that appear too similar to human beings. By making artificial movement or speech appear too natural, a robotics or...
Brilliant... or Not: The Olympic Edition
The 2008 Summer Olympics was one of the most marketing and branding-dense spectacles the world has ever seen. Not only did brands from all over the world and from many different segments strut their stuff in Beijing, but the world also witnessed a l...
