Blog Detail
The Hotel marketing Blog
http://www.hotelsphere.co.uk/blog
The difficulties and challenges of keeping up to date with online marketing whist trying to run an hotel at the same time. There are easier ways of making a living than running an hotel. There are also easier ways to promote...
Recent Posts
Adwords Campaigns for Hotels - the Camden Town hotel test
I've lost count of the number of times I've seen this. It is tooth-grindingly annoying to find that it still happens. There's lots of great advice about how to do Google Adwords campaigns available to you as business owners and managers - if this h...
It\'s not easy, being unique
Every business is different, yours is no exception. What is it about your business that makes it different? What is it about your business that means people should buy from you instead of any other business? Often, we don't work hard enough to dem...
The Economy - Signs of the second dip
Recent apparaisals of the likelihood of a recovery for the hotel industry have started to predict that things will get better in 2011. You'll notice that the pundits have stopped short of suggesting things might get better in 2010. That's because t...
How much does it cost to acquire a customer?
Do you know what it costs to get a customer to book at your hotel? Do you know how much it costs to make someone aware that your hotel exists? Do you know how much a customer is worth to you? This month, why don't you try an experiment... Conti...
Rate Optimisation - it\'s not marketing
I like revenue management. It’s a fascinating discipline. At its most extreme it can get really, really complicated. Complicated is good, as long as complicated is getting the job done. For most of us, true revenue management is something other...
Ryanair - I like it
I never thought I'd ever say this - at least not out loud - but I like Ryanair. I've flown with them three times now. The first trip several years ago - out to Germany which was fair enough. There should have been a return trip of course, but it r...

