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The Idea Spot

The Idea Spot

http://theideaspot.blogspot.com

Marketing ideas and case studies. Practical advice and real marketing actions for small businesses.

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  • Get a Unique Business Card

    Posted on Thursday July 23rd, 2009 at 15:21

    John Moore of Brand Autopsy likes to say that your marketing should "earn an opinion." One of the easiest ways to earn an opinion in a new relationship is with your business card. Get creative and make your card unique. For example, John Moore's bu...

  • A Different Way to Do Door Hangers

    Posted on Sunday July 12th, 2009 at 07:43

    Using door hangers as a marketing tactic is an intrusion, there's no way around it. It's like saying, "I just intruded on your space to get you to buy my stuff." Instead of gaining customers, you might actually drive them away. Why not do it a littl...

  • Marketing Migration

    Posted on Wednesday September 3rd, 2008 at 06:18 in small business

    Rather than trying to keep up with two blogs, I have migrated all posts over to The Marketing Spot. Please check it out for small business marketing advice here: The Marketing Spot blog.It's easy to let future articles from The Marketing Spot come to...

  • Guerrilla Marketing Time Machine: Advertising Specialties

    Posted on Saturday February 16th, 2008 at 06:17 in guerrilla marketing, ad specialties

    Note: We are in a series examining "Old School" marketing techniques to see if they still have oomph. Jay Conrad Levinson's 1993 edition of Guerilla Marketing is our reference book.Ad specialties don't get much love from professional marketers. I sea...

  • Guerrilla Marketing Time Machine: Direct Mail Marketing

    Posted on Sunday February 10th, 2008 at 12:00 in direct mail, guerrilla marketing

    Note: We are in a series examining "Old School" marketing techniques to see if they still have oomph. Jay Conrad Levinson's 1993 edition of Guerilla Marketing is our reference book.Ok, sorry for the delay between posts. Been working on a Starbucks re...

  • Guerilla Marketing Time Machine: Magazines

    Posted on Thursday January 24th, 2008 at 16:24

    Note: We are in a series examining "Old School" marketing techniques to see if they still have oomph. Jay Conrad Levinson's 1993 edition of Guerilla Marketing is our reference book.Magazines From Chapter 17 of Guerrilla Marketing:"A properly produced...

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