Blog Detail
The Idea.
http://briancreath.wordpress.com
The Idea is the blog written by Brian Creath, Managing Principal of Cohesion. The Idea studies a variety of topical issues and ideas concerning marketing, branding, positioning, advertising, communications and more.
Recent Posts
The World Has Changed. (Are you telling the right story?)
“We need to rethink our message. What we’re saying doesn’t make sense anymore.” –Fortune 1000 CMO, September, 2009. This chief marketing officer isn’t alone. In the past 60 days, our firm has interviewed dozens of C-level ex...
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‘The Idea’ awarded top blog honor: http://tinyurl.com/ylpgocy ...
‘The Idea’ Awarded Top Medical Blog Distinction
In a recent poll conducted by NewDoctor (a Medical Professional Database of more than 100,000 monthly users), The Idea was voted “an excellent source of information.” It’s great to know that marketing (and other) professionals...
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At Cohesion, people often ask us what we do. Here’s one way to answer: http://ping.fm/R5v0g ...
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The anchor of Procter & Gamble’s stunning new business strategy? Company values and sense of purpose. http://ping.fm/84iR6 ...
(Re)Discovering Relevant Value. (Part 2 in a series.)
“Procter & Gamble, the world’s largest consumer products company, has just announced a stunning new business strategy to jump-start growth. It begins in a startling, almost counterintuitive way — with company values and sense of pur...

