Blog Detail

The Idea.

http://briancreath.wordpress.com

The Idea is the blog written by Brian Creath, Managing Principal of Cohesion. The Idea studies a variety of topical issues and ideas concerning marketing, branding, positioning, advertising, communications and more.

• Added on: Mar 24th, 2009
• Country: United States
• Language: English

• Author: Brian Creath
• Listed in: Marketing Copywriting
• Tags: business Marketing Advertising Strategy brand positioning

Recent Posts

• The World Has Changed. (Are you telling the right story?)

  Posted on Thursday October 29th, 2009 at 12:47 in Marketing, Communications, sales, brand, positioning, business strategy, brand strategy, sales strategy, brand relevance, sales messaging

  “We need to rethink our message. What we’re saying doesn’t make sense anymore.” –Fortune 1000 CMO, September, 2009. This chief marketing officer isn’t alone. In the past 60 days, our firm has interviewed dozens of C-level ex...

• -

  Posted on Tuesday October 27th, 2009 at 14:46

  ‘The Idea’ awarded top blog honor: http://tinyurl.com/ylpgocy ...

• ‘The Idea’ Awarded Top Medical Blog Distinction

  Posted on Tuesday October 27th, 2009 at 13:46 in medical, Marketing, Communications, Strategy, social media, healthcare, brand, positioning, brand strategy, corporate marketing

   In a recent poll conducted by NewDoctor (a Medical Professional Database of more than 100,000 monthly users), The Idea was voted “an excellent source of information.” It’s great to know that marketing (and other) professionals...

• -

  Posted on Friday October 2nd, 2009 at 13:38

  At Cohesion, people often ask us what we do. Here’s one way to answer: http://ping.fm/R5v0g ...

• -

  Posted on Friday October 2nd, 2009 at 13:13

  The anchor of Procter & Gamble’s stunning new business strategy? Company values and sense of purpose. http://ping.fm/84iR6 ...

• (Re)Discovering Relevant Value. (Part 2 in a series.)

  Posted on Wednesday September 30th, 2009 at 09:42 in business, Marketing, Branding, Advertising, Communications, Strategy, brand, positioning, brand strategy, corporate marketing, brand relevance

  “Procter & Gamble, the world’s largest consumer products company, has just announced a stunning new business strategy to jump-start growth. It begins in a startling, almost counterintuitive way — with company values and sense of pur...

Comments & Reviews

There is no rating for this blog because there are no comments yet.

Post A Comment/Review

* Your IP is being logged.
* Your e-mail address is used only for verification purposes only and will not be sold, or shown publicly.
* No HTML tags allowed
* DO NOT use the Comments/Reviews to promote your own site.