Blog Detail

The Idea.

http://briancreath.wordpress.com

The Idea is the blog written by Brian Creath, Managing Principal of Cohesion. The Idea studies a variety of topical issues and ideas concerning marketing, branding, positioning, advertising, communications and more.

• Added on: Mar 24th, 2009
• Country: United States
• Language: English

• Author: Brian Creath
• Listed in: Marketing Copywriting
• Tags: business Marketing Advertising Strategy brand positioning

Recent Posts

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  Posted on Wednesday November 25th, 2009 at 12:02

  Strategic Planning? (‘Tis the season.) http://ping.fm/8zHaL ...

• ‘Tis The Season. (For strategic planning.)

  Posted on Wednesday November 25th, 2009 at 10:27 in Marketing, Strategy, brand, positioning, messaging, business strategy, brand strategy, corporate marketing

  As this difficult economic year winds to a close, many companies will tell you they are happy to have simply survived. But as CEO strategist Dr. Rick Johnson writes in a recent article, “…now is not the time to dig deeper into the bunker....

• The World Has Changed. (Are you telling the right story?)

  Posted on Thursday October 29th, 2009 at 12:47 in Marketing, Communications, sales, brand, positioning, business strategy, brand strategy, sales strategy, brand relevance, sales messaging

  “We need to rethink our message. What we’re saying doesn’t make sense anymore.” –Fortune 1000 CMO, September, 2009. This chief marketing officer isn’t alone. In the past 60 days, our firm has interviewed dozens of C-level ex...

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  Posted on Tuesday October 27th, 2009 at 14:46

  ‘The Idea’ awarded top blog honor: http://tinyurl.com/ylpgocy ...

• ‘The Idea’ Awarded Top Medical Blog Distinction

  Posted on Tuesday October 27th, 2009 at 13:46 in medical, Marketing, Communications, Strategy, social media, healthcare, brand, positioning, brand strategy, corporate marketing

   In a recent poll conducted by NewDoctor (a Medical Professional Database of more than 100,000 monthly users), The Idea was voted “an excellent source of information.” It’s great to know that marketing (and other) professionals...

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  Posted on Friday October 2nd, 2009 at 13:38

  At Cohesion, people often ask us what we do. Here’s one way to answer: http://ping.fm/R5v0g ...

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