Recent Posts Tagged With 'business strategy'

• ‘Tis The Season. (For strategic planning.)

  Posted on Wednesday November 25th, 2009 at 10:27 in Marketing, Strategy, brand, positioning, messaging, business strategy, brand strategy, corporate marketing

  As this difficult economic year winds to a close, many companies will tell you they are happy to have simply survived. But as CEO strategist Dr. Rick Johnson writes in a recent article, “…now is not the time to dig deeper into the bunker....

• The World Has Changed. (Are you telling the right story?)

  Posted on Thursday October 29th, 2009 at 12:47 in Marketing, Communications, sales, brand, positioning, business strategy, brand strategy, sales strategy, brand relevance, sales messaging

  “We need to rethink our message. What we’re saying doesn’t make sense anymore.” –Fortune 1000 CMO, September, 2009. This chief marketing officer isn’t alone. In the past 60 days, our firm has interviewed dozens of C-level ex...

• “A Messaging Plan? (Do we even have a message?)”

  Posted on Tuesday August 18th, 2009 at 14:27 in Marketing, Communications, sales, brand, positioning, messaging, business strategy, brand strategy, sales messaging

  As businesses emerge from their long, dark marketing sleep, it’s important to recognize that things really have changed. From environment to attitude, the marketing factors impacting business have shifted. And whether you believe these are shor...

• Save Our Burning Library. (A plea to marketers.)

  Posted on Tuesday June 30th, 2009 at 15:30 in Marketing, Branding, Advertising, Communications, Strategy, brand, business strategy, corporate marketing, brand marketing

  It’s not in vogue to look to the past for lessons anymore. Today, many in marketing have built a wall behind them – having decided that the world of business began just a few short years ago. These people believe that things are simply moving...

• Marketing Gurus Are Giving The Really Good Ones A Bad Name.

  Posted on Thursday June 18th, 2009 at 13:53 in Marketing, Advertising, Strategy, genius, brand, positioning, business strategy, guru, brand strategy, marketing expert, corporate marketing

  Have you noticed an increase in the number of marketing gurus? Geniuses, too. Perhaps you’ve also noticed that these labels are often self-proclaimed, or bestowed by a book publisher or publicity firm. Funny. The smartest people I’ve ever...

• Truth In Marketing. (Will anyone buy it?)

  Posted on Thursday June 4th, 2009 at 14:05 in Marketing, Branding, Advertising, Communications, Strategy, social media, brand, positioning, business strategy, corporate marketing, marketing conversation

  We are experiencing a seminal turning point in the history of marketing: the power shift from company to consumer. Until very recently, communications have been a one-way street, an imbalance that favored organizations. They have held all the power, ...

• The Numbers Don’t Lie. (They can’t tell the whole truth, either.)

  Posted on Wednesday May 13th, 2009 at 21:48 in Marketing, Strategy, marketing strategy, sales, Business Development, brand, positioning, messaging, business strategy, brand strategy, corporate marketing, brand relevance

  Is measurement inherently bad for marketing? Of course not. It’s when measurement becomes a replacement for insight and experience that the problem begins. And today, more and more, that’s exactly what’s happening....

• The Economy Is Ready To Grow. (Is your brand?)

  Posted on Tuesday May 5th, 2009 at 16:26 in Marketing, brand, positioning, messaging, business strategy, brand strategy, corporate marketing, brand relevance

  It’s easy to see that the tactical world of marketing has changed. From the death of the newspaper industry to the rise of social media, the communication paradigm is in transition. But before you address this obvious media shift, I implore you to ...