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Recession = Good News (for DM/KD)
KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business! Perhaps business have realized that DM is actually an even better in...
Conjoint & Discrete Choice
This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say. Made me wonder what proportion of market researchers have ever conducted a conjoint, ...
Master of the Messy Desk
Organized people are just too lazy to look for things! After a little more research, I’m starting to think a 3 monitor configuration may be ideal. Also, I understand that while 24″ and 26″ seems to be better than 18″, there m...
Online Survey Data Quality – P&G’s Kim Dedeker?
Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have give...
Multimon - How Many Monitors Do You Have?
If you’re like me, you probably spend more time in front of your computer than you do driving, watching TV, or sleeping all added together. I’ve been using “dual monitors” (2), for quite some time now and don’t know how ...
