Recent Posts
Recent Posts Tagged With 'analytics'
How Reliable is Google Trends?
In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like...
Recession = Good News (for DM/KD)
KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business! Perhaps business h...
Conjoint & Discrete Choice
This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say. Made me wonder what proportion of m...
Special SCIP Event on Text Mining Talk at University of Connecticut
Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th For those back from their 4t...
More Value Placed on Analytics 1500 Years Ago?
First day back in the office stateside today. I noticed in this morning’s mail I had been elected to the Stamford Historical Societies Board of Directors where I have been serving the past few m...
Anderson Analytics Paper Nominated for ESOMAR Excellence Award
I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the ye...
AMA ART Forum & Text Analytics Summit Update
My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on And...
What if Advanced Analytics Wasn’t Just for the Fortune 1000?
Pro Bono Analytics This past weekend I was at a Yankees game with our Corporate Counsel John Louizos. Other than sun, beer, and hotdogs, I was also thinking about statistics and the book Money Ball. ...
Text Analytics News, E-roundtable Discussion
I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Jos...
High Performing Companies all use Text Analytics and don’t Mix their Segmentation and CRM?
According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail In this month’s Research World (ESOMAR) magazine there’...
Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion
Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation - Anderson Analytics Round Table Discussion #4 Marketing Guru - Laura Ries In an effort to bring highlight inno...
United Nations to Acquire Facebook
Bill Gates announced today that the Gates Foundation would settle the US debt to the United Nations, with back interested, through a proposed acquisition of Facebook, Inc. for $14.75 billion - the por...
KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson talk about Data Mining, Text Mining, Web 2.0, and Market Research – Anderson Analytics Round Table Discussion #3
Anderson Analytics Round Table Discussion #3 - Data Mining & Market Research (Discussion #1, #2) Dr. Gregory Piatetsky-Shapiro If you’ve been working with data mining, knowledge discover...
Market Researchers, Who are We?
Market Researchers, Who are We? What kind of people go into the market research? How are we different from those in other areas? Can anyone suggest a link to demographic/psychographic differences? I...
European Market Researchers VS US Market Researchers – And the Winner is..?
Are US Market Researchers on par or better than their European colleagues? Here’s my theory. USA has a population of about 300 million, EU population is also about 300 million. However, the EU is no...
Marketing Research Professionals VS Consumer Insights Professionals – And the Winner is…?
Marketing Research Professionals VS Consumer Insights Professionals In 2005 I had posted a question on a blog about the growing trend of referring to market/ing research as “consumer insights”, s...