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Recent Posts Tagged With 'methods'

• Reasons for Conducting Web/Screen-Scraping and Text Analytics

  Posted on Sunday July 27th, 2008 at 09:45 in awful stay powerpoint, brand terrorism, cgm, CRM, doubletree bad stay, market research, methods, sns, text analytics, web 3.0, web screen-scraping, yours is a very bad hotel

  Today’s Reason - Fighting CGM (Brand Terrorism) I’ve been working a lot lately on SNS (social network) analysis and also of course on CGM (consumer generated media) analysis using text min...

• How Reliable is Google Trends?

  Posted on Friday July 25th, 2008 at 09:18 in analytics, google trends, market research, methods, text analytics, using google trends, web 3.0

  In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like...

• Recession = Good News (for DM/KD)

  Posted on Wednesday July 23rd, 2008 at 05:18 in analytics, data mining, gregory piatetsky-shapiro, methods, recession, text analytics, text mining

  KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business! Perhaps business h...

• Conjoint & Discrete Choice

  Posted on Tuesday July 22nd, 2008 at 20:11 in aca, analytics, cbc, cbchb, conjoint, discrete choice, market research, maxdiff, methods, sas, sawtooth, segmentation

  This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say. Made me wonder what proportion of m...

• AMA ART Forum & Text Analytics Summit Update

  Posted on Wednesday June 18th, 2008 at 00:39 in Academia, advanced research techniques, ama, american marketing assocication, analytics, anderson analytics, art forum, conferences, esomar, jesse chen, market research, methods

  My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on And...

• First Day Update from ESOMAR Innovate

  Posted on Tuesday June 17th, 2008 at 12:05 in anderson analytics, conferences, esomar innovate, fiona mcanena, genx2z, greg fraley, innovation, j. alison bryant, market research, Marketing, methods, mtv

  Thought I would post a very brief update from the morning session of the first day at ESOMAR Innovate. Opening Keynote speaker Greg Fraley, who is an author and innovation consultant, started us off...

• An End to the Professional Panelist and the 45 Minute Survey?

  Posted on Thursday June 5th, 2008 at 08:19 in anderson analytics, long surveys, market research, methods, panel sample, panel sample quality, peanut labs, quality, quality sample, research magazine, segmentation, sns

  I got an email today from Peanut Labs about an interesting story in Research Magazine. Forrester recently wrote a report about the panel quality issue and is very optimistic about two products that wi...

• Anderson Analytics Text Analytics Talks - Summer 2008

  Posted on Friday May 23rd, 2008 at 07:52 in advanced research techniques, ama, american marketing association, anderson analytics, art forum, conferences, esomar, esomar innovate, jesse chen, market research, Marketing, marketing conferences

  Happy Memorial Day Weekend! In case you are still deciding which conferences you will attend as things slow down during the June - July months, I thought I would mention a few that Anderson Analytics ...

• Text Analytics News, E-roundtable Discussion

  Posted on Friday May 9th, 2008 at 13:53 in alessandro zanasi, alta plana, analytics, anderson analytics, business guru, cgm, clarabridge, european comission, interview, joshua bull, keri melander, market research

  I recently took part in a roundtable discussion hosted by Joshua Bull of Text Analytics News, the organization that hosts the annual Text Analytics Summit both here in the US as well as in Europe. Jos...

• Facebook and Now Linkedin Enter the “Market Research” Game.

  Posted on Sunday May 4th, 2008 at 09:01 in Advertising, anderson analytics, cgm, consumer insights, facebook, facebook market research, facebook polling, genx2z, LinkedIn, linkedin market research, linkedin poll, market research

  Facebook and Linkedin to Offer Market Research?  It seems like the natural second monetizing scheme many dot-coms think of. First Advertising then Market Research. That was the case for me back in 20...

• High Performing Companies all use Text Analytics and don’t Mix their Segmentation and CRM?

  Posted on Tuesday April 29th, 2008 at 14:01 in analytics, anderson analytics, customer segmentaiton, esomar, market segmenataion, mckinsey, methods, NLP, segmentation, Strategy, surveys, text analytics

  According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail In this month’s Research World (ESOMAR) magazine there’...

• Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion

  Posted on Friday April 18th, 2008 at 09:40 in Advertising, al ries, analytics, anderson analytics, bmw, Branding, cmo, coke, gurus, ipod, laura ries, lexus

  Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation - Anderson Analytics Round Table Discussion #4  Marketing Guru - Laura Ries In an effort to bring highlight inno...

• KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson talk about Data Mining, Text Mining, Web 2.0, and Market Research – Anderson Analytics Round Table Discussion #3

  Posted on Saturday March 29th, 2008 at 08:25 in Academia, analytics, anderson analytics, cmo, CRM, data mining, gregory piatetsky-shapiro, guru, gurus, kdnuggets, link analysis, market research

  Anderson Analytics Round Table Discussion #3 - Data Mining & Market Research (Discussion #1, #2)   Dr. Gregory Piatetsky-Shapiro If you’ve been working with data mining, knowledge discover...

• Marketing Research Secrets Revealed (Part I)

  Posted on Wednesday March 26th, 2008 at 18:49 in anderson analytics, market research, market research supplier, marketing research secrets, methods, panel company, panel sample, price, survey respondents, survey sample, surveys, tom anderson

  The Best and Cheapest Panel Sample in the World, Really. OR  Our Survey Respondents are Unique - Just Like Snow Flakes Some years ago I worked for a large full service research supplier. We had our o...

• European Market Researchers VS US Market Researchers – And the Winner is..?

  Posted on Monday March 24th, 2008 at 07:49 in ama, american, analytics, anderson analytics, consumer insights, esomar, europe, market research, marketing research, methods, tom anderson, usa

  Are US Market Researchers on par or better than their European colleagues? Here’s my theory. USA has a population of about 300 million, EU population is also about 300 million. However, the EU is no...

• Free Text Analytics in Surveys, Anderson Analytics - SPSS Joint Webinar

  Posted on Tuesday March 11th, 2008 at 10:09 in anderson analytics, clementine, jesse chen, methods, spss, spss text analysis for surveys, stafs, text analytics, text mining, tom anderson

  Writing today to mention a free webinar Anderson Analytics is offering together with SPSS. Jesse Chen, Senior Consultant at Anderson Analytics will explain how a sound methodical approach–along ...

• Jack Trout & Tom Anderson - Questions and More Detailed Discussion

  Posted on Saturday March 8th, 2008 at 10:13 in anderson analytics, Branding, gurus, loyalty, market research, methods, text analytics

  Last week I received a few follow up emails and calls from some of you about the roundtable discussion summary piece with Jack Trout. The piece is a summary of a couple calls and emails I’ve exchang...

• Advertising Age Article on Text Mining

  Posted on Monday March 3rd, 2008 at 16:52 in adage, advertsising age, altaplana, anderson analytics, Dove, flyertalk.com, methods, rebecca gillan, robin korman, seth grimes, sns, starwood

  Today an article on text analytics came out in Advertising Age. You can read the article here AdAge. The article covers text analytics in general and more specifically some of the work Anderson Analyt...

• Jack Trout and Tom H C Anderson Discuss Marketing Research and Brand Differentiation

  Posted on Saturday March 1st, 2008 at 12:22 in anderson analytics, Branding, cmo, consumer insights, differentiation, guru, gurus, Jack Trout, loyalty, market research, marketing research, methods

  An Anderson Analytics’ Information Advantage Roundtable Discussion   In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started ...

• Marketing Guru Jack Trout and Tom H. C. Anderson Discuss Market Research

  Posted on Saturday March 1st, 2008 at 11:41 in anderson analytics, Branding, gurus, loyalty, market research, methods, off-shoring, price, text analytics

  An Anderson Analytics’ Information Advantage Roundtable Discussion   In an effort to bring together multiple perspectives and innovations in market research, Anderson Analytics has started ...

• Text Analytics in Market Research - First Mover Advantage

  Posted on Friday February 22nd, 2008 at 14:00 in anderson analytics, market research, methods, text analytics

  For this month’s issue of Competitive Intelligence magazine, a SCIP (Society for Competitive Intelligence Professionals) publication I was asked to write an article on text analytics / text mining. ...

• Unilever Employs Anderson Analytics’ Text Mining to Gain Consumer Insight

  Posted on Wednesday February 20th, 2008 at 09:14 in anderson analytics, Branding, market research, methods, text analytics

  Today Seth Grimes, Chairman for the Text Analytics Summit and contributing editor and Breakthrough Analysis columnist for Intelligent Enterprise magazine published an article which dealt with a text a...

• The Search for a Fairly Priced Valentines Day Diamond

  Posted on Thursday February 14th, 2008 at 07:17 in anderson analytics, methods, price

  It’s Valentines Day today, and it made me think back to the diamond pricing model we built here at Anderson Analytics two years ago today. To get a background on the model and why I decided to build...

• Market Research in Academia?

  Posted on Sunday January 13th, 2008 at 21:31 in Academia, anderson analytics, market research, methods

  Note: You can increase the text size by going to your browser’s “View” menu or use Ctrl++ (⌘++).     This week I received a couple of newly published marketing text books in the mai...