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The Landmark

The Landmark

http://www.discoveryresearchgroup.com/Landmar…

Marketing research blog that addresses issues associated with market research and collecting marketing research data, customer satisfaction & loyalty, and general business issues.

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  • My Holiday Wishes for Market Research Companies in 2010

    Posted on Wednesday December 23rd, 2009 at 03:00

    Every one of us wants something more for our companies in some way.  Whether you are on a market research account team that is "in the trenches" creating, conducting, and analyzing the market research data, or in a telephone center somewhere in ...

  • Enhancing your Market Research...through free software

    Posted on Thursday December 17th, 2009 at 04:00

    I'm constantly looking for a good deal.  If the features and flexibility are available in a product, there's nothing better than "free".  For the holidays...and in preparation for 2010...Here are five software packages that I've run across ...

  • "Easter Eggs" For the Holidays

    Posted on Thursday December 10th, 2009 at 09:30

    This article is probably not what you think.  It is not about the Easter Bunny assisting Santa Clause in delivering toys and easter baskets to good children during the Holidays (I never have understood the Easter Bunny...shouldn't it be an&...

  • Adapt or Die - Happy Holidays!

    Posted on Thursday December 3rd, 2009 at 12:00

    As brutal as this sounds, I'm a firm believer in the business mantra "Adapt or Die".  Charles Darwin's statement "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change" gives me grea...

  • A Title: Wave of Meep

    Posted on Tuesday November 17th, 2009 at 10:00

    The other day I was driving in my car and was listening to the news.  An AMAZING story was reported that illustrated the power of social networks and the creation of word meaning.  I'm a sociologist at heart and I found this story absolutel...

  • Debunking Four Myths about Utah Market Research Companies

    Posted on Wednesday November 11th, 2009 at 10:30

    At a recent Market Research Industry event, I had a very surreal experience that drove me to the conclusion that I needed to clarify something.  I have a good friend in market research who I've only know for a couple of years.  In a recent ...

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