Blog Detail
The LEADSExplorer Blog
http://www.leadsexplorer.com/blog
Blog from start-up Engago Technologies on their experiences with LEADSExplorer web service in marketing, B2B, sales, search engine, advertising, PR, blogging, traffic, website visitors, lead generation, visitor conversion - all for getting more leads, and convert into sales.
Recent Posts
IKEA takes a walk on the wild side: Social Media marketing
IKEA is a company that dares to experiment with Social Media Marketing: they took a walk on the wild side with social media marketing during the autumn of 2009: Platform used: Facebook Attributes: pictures – images and pictures help to engage peo...
Take a walk on the wild side: Social Media Marketing
The bigger the company the more cautious for experimenting with new methods in marketing and sales and thus they will use the traditional channels further on as they know and control them: Advertising, Press Releases, Advertorials, PR and even paid r...
Unbearable silences during meeting potential customer
During any conversation a moment of silence can happen. Even during a meeting with a potential customer or a client. There is nothing wrong with the silence itself if the conversation picks up afterwards naturally. It is probably not that bad to have...
Test Google Website Optimizer: knowing your best home page
Although we believe in our product (and our customers seem to do so too), we feel the path from website visitor -> to free trial user customer is suboptimal and could / should be improved. There are enough website visitors; still we have a feelin...
The 7 benefits of asking to understand your customer
Did you or do you understand the problem of the customer that he just explained? Most people (even in Sales) don’t listen or just hear half of the story or the problem. As soon as they see or recognize a pattern, a recognizable event or an indi...
Your content marketing will not take off immediately: Houston we have a problem
PR or Press releases used to be the main non-advertising method of sending out a marketing message: A controlled one-way communication. Content marketing or attraction marketing works as a two-way communication: - You publish content for free and hop...

