Blog Detail

The Lost Jacket

http://thelostjacket.com

The Lost Jacket was founded in 2008 to create synergy between old and new website ideas. Today there is a battle brewing between the static and the dynamic. The trend is to move towards dynamic integration and community building. Let Lost Jacket help you find your place on the web, and reevaluate your SEM, SEO and Web Marketing Techniques through the use of New Media Techniques and Web 2.0 Marketing.

• Added on: Dec 12th, 2008
• Country: United States
• Language: English

• Author: Stuart Foster
• Listed in: Marketing Social Media
• Tags: Marketing Advertising consulting social media social media marketing social media consulting

Recent Posts

• Don Draper Shouldn\'t Be Running Your Creative Department

  Posted on Wednesday December 2nd, 2009 at 13:26 in Marketing, creative marketing, creative idea, integrated marketing, creative direction, conversion design, death of the agency, designing for conversion, function trumps design, functionality design, traditional agency fail

  Personal issues aside, Don Draper is the personification of the idealized creative. He would make a horrible engineer. Traditional Creative Agencies can't design buildings. If they did? I doubt many of them would be able to stand on their own. They'...

• Don\'t Just Pitch, Form Partnerships

  Posted on Monday November 30th, 2009 at 06:00 in Public Relations, relationship building, blogger resources, cold pitching, disclosing relationships in pr, pitching effectively in public relations, pr blogger partnership, pr partnership, providing pr utility, public relations screw-ups, utility for bloggers, warm pitching

  Cold pitches suck. Neither party enjoys the process. Not the person doing the pitching and certainly not the person on the receiving end. Here's the problem: It's thought as a necessary evil for scale. After all who has time to hit up every single b...

• Do You Ask Questions? Or Do You Just Answer Them?

  Posted on Wednesday November 25th, 2009 at 06:03 in community, business culture, company culture, social culture, socially aware, socially active, agency culture, company attitude, social focus

  Take some time to think about this: Are you hearing or listening? Are you questioning or guessing? Are you memorizing or learning? Here's a better question: Do your actions indicate that you know the differences? The difference between communities w...

• The Secret to Scaling Engagement

  Posted on Monday November 23rd, 2009 at 06:00 in social media, social experience, social engagement, social business design, customized engagement, exhaustion business model, scalable engagement

  Is exhaustion a sales technique? If current social business theory is to be believed, then yes. Marketers love the idea that they can help to achieve a sale through maintaining a constant point of contact. The pinpoint targeting and consistent user...

• Creatives: The New Necessity for Public Relations?

  Posted on Thursday November 19th, 2009 at 06:00 in Public Relations, advertising agency, public relations agencies, creative public relations, creativity in marketing, ugc public relations

  Why would you pitch a story when you could create your own? That's the question many integrated marketing and public relations agencies are asking themselves these days. Public relations is at its core an eyeballs business. Get more eyeballs, get mo...

• The Creative Seed

  Posted on Monday November 16th, 2009 at 06:30 in Branding, customization, content creation, customization options, creative customization, creative seed, creativity in the crowd, crowd created content, crowdsourcing creativity, player based content

  Nothing can truly be "designed" for the mass market anymore and be considered a success. To go after the masses you now need to cater to the individual. The level of customization and expectation of product quality is such that it doesn't behoove yo...

Comments & Reviews

This blog is currently rated a 5.00 out of a possible 5 based on 1 comment.

Stuart Foster

I rock.

Posted: December 18th, 2008 | More Reviews From Lostjacket | Report This Comment

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