Blog Detail

The Lost Jacket

http://thelostjacket.com

The Lost Jacket was founded in 2008 to create synergy between old and new website ideas. Today there is a battle brewing between the static and the dynamic. The trend is to move towards dynamic integration and community building. Let Lost Jacket help you find your place on the web, and reevaluate your SEM, SEO and Web Marketing Techniques through the use of New Media Techniques and Web 2.0 Marketing.

• Added on: Dec 12th, 2008
• Country: United States
• Language: English

• Author: Stuart Foster
• Listed in: Marketing Social Media
• Tags: Marketing Advertising consulting social media social media marketing social media consulting

Recent Posts

• A Glass Cage of Emotion

  Posted on Monday November 9th, 2009 at 04:30 in Public Relations, blog news, blog announcements, creative services, blogging best practices, creative dialogue, personal brands, corporate communications best practices, moutpiece for a company

  Blogs can be many different things. They can serve as the mouthpiece for a company/brand, a place for people to think out loud or a place to engage in a dialogue of your choosing. One thing is a constant: A blog must effectively convey your or a com...

• Want Retention? Integrate Your Microsite into Social.

  Posted on Thursday November 5th, 2009 at 08:44 in Marketing, social integration, social sharing, integrated system, building social platforms, fbml limitations, how to build a social microsite, microsite integration, social microsite

  Marketers (especially those heavily involved in social media) aren't sold on micro-sites for long-tail results. Let's be honest, their complaints are warranted. Which platform would you prefer? One that allows you to consistently engage and multiply...

• The Next Great Experiment

  Posted on Tuesday November 3rd, 2009 at 12:55 in Marketing, marketing to generation y, millenial marketing, two-way marketing, generation y strengths, generation y weaknesses, millenial social marketing, millenial voice, next great generation

  Explorers. Slackers. Service oriented. Self serving. Independent. Co-dependent. Each has been used to describe Generation Y. However, is this really the case? Yes and no. Generations are defined by individuals. Not segments created by marketers and...

• Rotnem Philosophy

  Posted on Thursday October 29th, 2009 at 23:00 in Public Relations, edelman pr, young executives, edelman social media, generation y social presence, rotnem philosophy, social audit, social footprint

  Edelman did not make a social media mistake. Edelman made a PR mistake. Reverse mentoring isn't a bad idea. In fact it's a fantastic idea. Younger workers benefit from exposure to strategy and framing that an older executive can offer. The executive...

• One for the Price of Three?

  Posted on Thursday October 29th, 2009 at 05:12 in Marketing, peek, nook, kindle, #peekfail, communicating utility, creative utility, good enough philosophy, ice cutting social media, marketing utility, obsolete peek, peek fail

  Would you like to invest in a product that serves a singular purpose? Why worry about devices that can do thousands of things when you can have a larger device that just does one? Then I have an amazing opportunity for you: Three products have come...

• Why I Don\'t Want to Be Chris Brogan (And Why Your Brand Shouldn\'t Either)

  Posted on Tuesday October 27th, 2009 at 06:12 in Marketing, personal branding, marketing campaign, social media strategy, branding for products, contextual results, contextualized branding, marketing context, marketing customization, social media context, social media needs

  (Inspired by this video: http://www.youtube.com/watch?v=raNlx0nZc5A) I really don't. Nor do I want to be Seth Godin, Amber Naslund, David Armano, Danny Brown, Beth Harte or Gary Vaynerchuk. Hell, I don't even want to be Lisa Barone. Why? What works...

Comments & Reviews

This blog is currently rated a 5.00 out of a possible 5 based on 1 comment.

Stuart Foster

I rock.

Posted: December 18th, 2008 | More Reviews From Lostjacket | Report This Comment

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