Blog Detail

The Loyalty Truth by Bill Hanifin

http://blog.hanifinloyalty.com/

Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

• Added on: Mar 18th, 2009
• Country: United States
• Language: English

• Author: Bill Hanifin
• Listed in: Marketing International
• Tags: Marketing strategic marketing customer strategy loyalty marketing millennial marketing credit card loyalty

Recent Posts

• Marketing With Transparency

  Posted on Saturday December 19th, 2009 at 11:47 in social media, brand, facebook, twitter, smartphones, generation y, best buy, android, socialtext, social media tools, buyer beware, millennials

  I’ve gotten into a bad habit with my children. Whenever they ask me about overzealous promises from a product advertisement, I just tell them “It’s probably not true, it’s just marketing stuff“. The bad part is that ...

• Are Loyalty Programs Becoming “Pointless”?

  Posted on Friday December 11th, 2009 at 06:00 in credit card, frequent flyer, airline, marriott, delta airlines, frequent flyer miles, flyertalk.com, free flights, hyatt gold passport, delta gold medallion, gold passport number, hyatt platinum

  I am a frequent flyer of Delta Airlines and have a Marriott credit card and enjoy the benefits that I get from using both companies (I like free flights and frequent flyer miles). I just booked a “free” vacation using both vendors and feel pretty...

• Chick-fil-A, First 100 & Renegade Fans = Brand Success

  Posted on Wednesday December 9th, 2009 at 23:25 in apple, Viral marketing, visa, brand, retail, word of mouth marketing, starbucks, coca-cola, mcdonalds, chicken sandwich, chick-fil-a, tent city

  When it comes to brand recognition, the usual names that dominate the conversation are Apple, Starbucks, Coca-Cola, McDonalds, Visa and …. Chick-fil-A? Ok, Chick-fil-A may not be a household name of the same caliber as Starbucks, but I guaranty...

• Tiger Woods & Accenture – A Celebrity Endorsement Gone Bad

  Posted on Tuesday December 8th, 2009 at 22:52 in Tiger Woods, brand, case study, las vegas, accenture, gatorade, brand image, tiger woods scandal

  For me, the most compelling question to arise from the tawdry Tiger Woods scandal isn’t whether his wife will leave him, but whether his corporate sponsors will.  In particular, the management consulting company Accenture. We’re not talking ener...

• Is it time for “Black Friday” to Go Dark?

  Posted on Wednesday November 25th, 2009 at 07:50 in youtube, retail, thanksgiving, walmart, target, generation y, black friday, nrf, millennials, loyalty marketing, university of delaware, national retail federation

  Black Cats, Black Magic, and Black Friday … sounds like a threesome to avoid. But untold millions will be lining up the day after Thanksgiving in the wee hours of the morning with steely-eyed focus and adrenaline pumping – all with the al...

• Headwinds for Frequent Flyer Miles

  Posted on Tuesday November 24th, 2009 at 09:16 in new york, cleveland, airline, buffalo, nectar, american airlines, coalition, lac, frequent flyer miles, aadvantage, loyalty marketing, airmiles

  Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape.  The premise was that the weakening value of the FF mile might open the doo...

Comments & Reviews

This blog is currently rated a 5.00 out of a possible 5 based on 1 comment.

The Dude Dean

Great writing and a wise insight into Millennial zmarketing.

Posted: March 20th, 2009 | More Reviews From TheDudeDean | Report This Comment

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