Blog Detail
The Lunch Pail
http://lunchpail.knotice.com
The Lunch Pail is Knotice's blog that covers a wide variety of Direct Digital Marketing topics.
Knotice maximizes the ROI of direct digital marketing through process automation, increased relevance, and improved performance.
Direct digital marketing is interactive marketing that is “addressable”, or when you’re able to identify the recipient of a marketing message. With traditional direct marketing, addressability is achieved via a postal address.
With direct digital marketing, addressability comes in one of three forms: an email address, a web browser cookie, or a mobile phone number.
- Added on: Nov 21st, 2008
- Country: United States
- Language: English
Recent Posts
Analyzing Behavioral Targeting Best Practices
On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting...
BT's Official Self-Regulation Proposal
After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it s...
Direct Digital Marketing and Slashed Budgets
While mobile marketing continues to be a hot topic of debate around the Lunch Pail, the term direct digital marketing is picking up adoption momentum, too. I mentioned some general trends in both mobile and direct digital marketing in a recent post, ...
Secrets of the Smart Phone Industry
If you are a casual observer of smart phone industry news, you may believe that the iPhone is the most popular model on the market simply based on the media coverage it gets. There are a couple reasons the iPhone continues to get a lot of press -...
Data Is the Heart of Direct Digital Marketing
Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece on “The State of Data” in direct digital marketing. She recaps a recent research study conducted by Experian QAS (the part of Experian that verifie...
