Blog Detail
The Lunch Pail
http://lunchpail.knotice.com
The Lunch Pail is Knotice's blog that covers a wide variety of Direct Digital Marketing topics.
Knotice maximizes the ROI of direct digital marketing through process automation, increased relevance, and improved performance.
Direct digital marketing is interactive marketing that is “addressable”, or when you’re able to identify the recipient of a marketing message. With traditional direct marketing, addressability is achieved via a postal address.
With direct digital marketing, addressability comes in one of three forms: an email address, a web browser cookie, or a mobile phone number.
- Added on: Nov 21st, 2008
- Country: United States
- Language: English
Recent Posts
Shoppers Scaling Back Online Shopping in 2009?
The headline for this article is exactly the type of headline all eRetailers and click and mortar companies are seeking to avoid this time of year. With Black Friday and the increasingly important Cyber Monday creeping closer, the thought of holiday ...
Knotice and Closing the Digital Divide
The Lunch Pail, and Knotice, are 100 percent focused on the application and evolution of direct digital marketing in order to advance the business-to-customer relationship in a more relevant, accountable way. To that end, the wide adoption of...
Making Sense of Mobile Tagging
Mobile tagging is a category term for the creation and rendering of a two-dimensional bar code that is link to an online experience, accessed through a mobile device. There are two basic types of mobile tagging solutions. I will go into greater ...
Holiday eRetail: Reach Women with Relevance
I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their email distribution list, and I now am on the receiving end of several email tactics. My favorite (and not for a good reason) are the acquisitio...
Better Email with Usability and A/B Testing
I am a bit of a nerd when it comes to usability. I really get excited about the idea of tweaking a page to get just the right response… and learning why it works. When I overheard someone here at Knotice talking about an eye track study and heat ma...
The Difference: SMS versus Twitter
One of my prevailing themes on The Lunch Pail is untangling marketer confusion within the very broad topic of "mobile marketing." One source of confusion - perhaps we can call it a "misconception" - is common enough to address...
