Recent Posts Tagged With 'behavioral targeting'

• Knotice Customer Gets in the Digital Driver\'s Seat

  Posted on Friday November 6th, 2009 at 10:41 in Software, technology, business, Marketing, behavioral targeting, marketing software, marketing technology, knotice, onsite targeting, direct digital marketing, what is onsite targeting, classic auto group’s website

  As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of...

• Behavioral Targeting’s Evolving Perception

  Posted on Wednesday October 28th, 2009 at 10:51 in Software, technology, business, Marketing, bt, behavioral targeting, marketing software, marketing technology, consumer perception, online tracking, behavioral tracking, knotice

  No sooner did I report the changing consumer perception of behavioral targeting – a notable shift toward acceptance – than a new study emerged showing the exact opposite. One quick note before diving into the details: This new study, and seemingl...

• Consumer Groups Unite to Expand the Data Debate

  Posted on Wednesday September 2nd, 2009 at 11:19 in Software, internet, technology, business, web, online marketing, mobile technology, digital marketing, behavioral targeting, internet governance, geographic targeting, mobile marketer

  Last week I introduced a recent shift in consumer perception of behavioral targeting, as more consumers seem open to accepting relevant Web content - no matter how the data is collected - at both the network and safer onsite targeting levels....

• Behavioral Targeting's New Consumer Perception

  Posted on Friday August 28th, 2009 at 11:17 in Software, technology, business, Marketing, behavioral targeting, technology providers, nebuad, knotice, onsite targeting, behavioral targeting standards consortium, btsc, direct digital marketing

  A recent article from iMedia's Rich Cherecwich highlights how the swirling rumors and seeming momentum behind the ruin of network behavioral targeting will not come to fruition. Why? Web browsers do not seem to mind. With all of the storm clo...

• Direct Digital Marketing is More Than Mobile

  Posted on Wednesday August 5th, 2009 at 10:48 in technology, business, Marketing, online marketing, sales, digital marketing, mobile marketing, conversions, ecommerce software, behavioral targeting, software as a service, retail marketing

  As regular Lunch Pail readers have no doubt determined by now, we’ve ramped up our coverage of mobile marketing. We did this, and will continue to do it, because of a few basic truths about direct digital marketing. Most notable among these truths ...

• Analyzing Behavioral Targeting Best Practices

  Posted on Wednesday July 8th, 2009 at 11:28 in congress, digital marketing, federal trade commission, behavioral targeting, josh gordon, internet governance, dm news, knotice, the online marketing space, onsite targeting, network behavioral targeting, types of behavioral targeting

  On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting...

• BT's Official Self-Regulation Proposal

  Posted on Monday July 6th, 2009 at 11:07 in Marketing, best practices, federal trade commission, behavioral targeting, self-regulation, internet governance, dm news, best practices insight, behavioral targeting technologies, onsite targeting, network behavioral targeting, direct digital marketing

  After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it s...

• Happy Birthday, Lunch Pail!

  Posted on Monday May 11th, 2009 at 11:17 in baseball, best blog, 101, online marketing tactics, behavioral targeting, clickz, digital marketing strategy, the online marketing space, buzz words demystified, 101: online marketing, expert blog, types of behavioral targeting

  Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our var...

• Swine Flu and the Case of the Contextual Ad

  Posted on Friday May 8th, 2009 at 11:56 in google, yahoo, business intelligence, twitter, jerusalem post, white castle, affiliate networks, behavioral targeting, contextual ads, zimmerman, ad age, swine flu

  We post a great deal about behavioral targeting on the Lunch Pail under a variety of different, distinguishing banners. There’s network behavioral targeting, onsite behavioral targeting, affiliate networks, relevant content serving, and contextual ...

• Big Spenders Like Relevant Digital Content

  Posted on Wednesday May 6th, 2009 at 10:54 in relevancy, demographics, online marketing tactics, relevance, behavioral targeting, digital marketing strategy, online retail marketing tips, relevance week, relevant digital content, relevant online marketing strategy, consumers who like targeting, relevance works

  As the more loyal Lunch Pail readers are well aware, we care a great deal about relevance in digital marketing. On many previous occasions we've had experts lend their smarts to the blog to introduce, analyze, and review the various aspects of a ...

• What's Included in the Online Marketing Suite?

  Posted on Monday April 27th, 2009 at 11:05 in optimization, jupiter, behavioral targeting, john lovett, lunch pail, online marketing database, the online marketing space, direct digital marketing, forrester marketing forum 2009, onsite testing, the online marketing suite, competitve strategy

  I always enjoy attending trade shows, and Forrester's 2009 Marketing Forum was no exception. From a strategic standpoint it's interesting for me to see how other competitive companies are positioning their solutions, it's nice to have the...

• Relevance Plays A Big Role in Future Marketing

  Posted on Friday April 24th, 2009 at 07:45 in behavioral targeting, future of media, best practices insight, the online marketing space, behavioral targeting debate, direct digital marketing, annis lyles coca-cola, buy tech in bad economy, cable company consortium, david card forrester, david verklin canoe ventures, direct marketing privacy standards

  Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the panel entitled, "The Future of Media." It was led by David Card, formerly a principal analyst with Jupiter (now with Forrester), and the r...

• Is Behavioral Targeting Gaining Public Acceptance?

  Posted on Friday April 3rd, 2009 at 09:00 in behavioral targeting, webpronews, behavioral targeting gaining public acceptance, enhancing consumer experience, importance of relevance, properly managing your customers expectations, providing consumers with relevant content, providing targeted content to customers, timing of relevance, what to keep in mind when providing targeted content to customers

  A recent article, published by the WebProNews, announced the results of a recent Truste survey of online consumers and their general feelings toward behavioral targeting technologies. The article’s author points out that general acceptance is incre...

• 101: Onsite Targeting is Not Banner Advertising

  Posted on Friday March 13th, 2009 at 12:04 in increase sales, microsites, banner ads, landing pages, behavioral targeting, microsite, relevant content, data integration, dynamic content, increase conversions, website relevance, online display ads

  Even though marketing budgets are being slashed, marketers still need to improve website performance, sales, and conversions without breaking the bank. Looking at the options marketers are buzzing about, I found that there is some confusion in the ma...

• Direct Digital Marketing - A Pragmatic Definition

  Posted on Monday January 26th, 2009 at 11:13 in email, email marketing, web content, direct marketing, mobile marketing, online marketing tactics, behavioral targeting, sms message, process automation, improved performance, knotice, the online marketing space

  Marketing language - especially in technology product marketing - can be very obtuse. At Knotice, we do our best to avoid clichés and product descriptions devoid of meaning by making authenticity the primary principle that governs our ma...

• How To Classify Types of Behavioral Targeting

  Posted on Friday January 16th, 2009 at 11:05 in forrester research, behavioral targeting, internet governance, contextual targeting, geographic targeting, jupiter research, demographic targeting, knotice, the online marketing space, onsite behavioral targeting, behavioral targetin industry, behavioral targeting definition

  Yesterday, I had the pleasure of attending a Behavioral Targeting Standards Consortium (BTSC for short) talk from Emily Riley, a senior analyst from Jupiter Research (which has now, as of January 1, been officially absorbed by Forrester R...

• Is Self-Regulation Right for Behavioral Targeting?

  Posted on Monday December 29th, 2008 at 10:03 in bush administration, federal trade commission, behavioral targeting, self-regulation, ftc, internet governance, onsite behavioral targeting, barack obama and privacy, behavioral targeting debate, behavioral targeting technology, behavioral targeting update, behavioral tracking technologies

  It's nearly the end of the year and time for another check in on the world of behavioral targeting. Some of the ongoing debate, as I've outlined in the past, revolves around the idea that companies who develop behavioral targeting technology ...

• Pre-Holiday Behavioral Targeting Update

  Posted on Monday November 24th, 2008 at 11:09 in online marketing, congress, bt, black friday, behavioral targeting, cyber monday, opt-in, mediapost, internet governance, online marketing strategies, holiday conversions, nebuad

  While everyone and their brother is gearing up for Black Friday and Cyber Monday, I'd like to take a quick detour and share a recent development in the behavioral targeting world. Conversions may be at a premium this holiday season, and behaviora...

• Storing Instead of Schlepping Web Analytics Data

  Posted on Friday November 21st, 2008 at 11:19 in software development, behavioral targeting, stephanie miller, cool technology, retargeting, returnpath, web analytics data, knotice, meet the developers, online marketing database, abandonded shopping cart, authenticate customers with trackable open

  For whatever reason, it's like there is an unwritten law that only web analytics platforms should be able to store web analytics data. Because of this, interactive marketers are faced with the challenge of schlepping the data back and forth to th...

• Your Targeting Wish is Concentri's Command

  Posted on Friday October 31st, 2008 at 10:53 in web services, behavioral targeting, purchase history, meet the developers, concentri, benefits for real time data, better targeting, bulid condition types, bulid segmentation strategies, campaign behavior, define a marketable universe, do something with great data

  Last Friday, Paul discussed how we use web services to get timely and accurate data into our platform, Concentri. This approach, combined with Concentri's tracking snippet to capture onsite behavior, lets interactive marketers automate a large p...