Recent Posts Tagged With 'best practices insight'

• Marketers: Listen to Consumer Preferences

  Posted on Wednesday October 7th, 2009 at 12:01 in Software, technology, business, email marketing, mobile marketing, forrester research, marketing software, marketing technology, consumer preferences, chief marketer, best practices insight, knotice

  What a great age we live in as marketers! More than ever before it is easy to collect information about our customers and the general consumer. It is easier because consumers are quick willing to share it. The problem is that marketers historical...

• Marketing Impact in a Multi-Screen World

  Posted on Monday September 14th, 2009 at 11:48 in Software, business, Marketing, online marketing, center for media research, technology adoption, software marketing, best practices insight, knotice, online channel trends, direct digital marketing, american cultural shift

  A recently published research brief from the Center For Media Research, introduced several fascinating cultural shifts in how people in the U.S. consume media. Perhaps the most interesting revelation is the comparison between the second quarter of 20...

• More Insight into the Mobile User, Mobile Mergers

  Posted on Wednesday September 9th, 2009 at 11:37 in Software, technology, business, Marketing, mobile marketing, forrester research, consumer technologies, mobile adoption, imedia connection, best practices insight, knotice, "m-commerce"

  According to a recent report from Forrester Research, four in five households have a mobile phone. The report, entitled “State of Consumers and Technology: Benchmark 2009,” highlights the many different technologies that modern consumers are begi...

• Consumers Demand Communications Preferences

  Posted on Monday August 31st, 2009 at 11:45 in Software, internet, technology, business, web, forrester research, online marketing tactics, consumer backlash, consumer perspective, best practices insight, knotice, online retail marketing tips

  Forrester Research Principle Analyst Dave Frankland published a report last month entitled, "Marketers: Stop the Abuse&#33 Adopt Preference Management." Frankland highlights the importance of companies taking the necessary steps not j...

• Shopping Cart Portage: An Optimization Proposal

  Posted on Monday July 20th, 2009 at 11:36 in mobile marketing, agencies, experts, online shopping behavior, abandoned shopping carts, call-to-action, best practices insight, knotice, direct digital marketing, consultancies, marketing teams, abandoned shopping cart convert in store

  In the eCommerce universe few metrics are as deeply scrutinized as shopping cart abandonment. There are as many experts, agencies, and consultancies working on optimizing shopping cart performance and conversion rates as there are reasons for online ...

• BT's Official Self-Regulation Proposal

  Posted on Monday July 6th, 2009 at 11:07 in Marketing, best practices, federal trade commission, behavioral targeting, self-regulation, internet governance, dm news, best practices insight, behavioral targeting technologies, onsite targeting, network behavioral targeting, direct digital marketing

  After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it s...

• Data Is the Heart of Direct Digital Marketing

  Posted on Monday June 29th, 2009 at 11:08 in personalization, relevance, customer retention, retention marketing, best practices insight, destination crm, lauren mckay, direct digital marketing, experian qas, data strategy, accurate data makes for better campaigns, customer acquisition at all costs

  Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece on “The State of Data” in direct digital marketing. She recaps a recent research study conducted by Experian QAS (the part of Experian that verifie...

• Mobile Marketing and Direct Digital Marketing Trends

  Posted on Friday June 26th, 2009 at 11:01 in email marketing, mobile marketing, behavioral data, mobile marketer, best practices insight, onsite targeting, brian deagan, direct digital marketing, digital marketing trends, mobile marketing experts, direct digital marketing trends, universal profile management

  I hope regular readers know that we diligently cover all things direct digital marketing here at the Lunch Pail. Since we cover the primary pillars - email marketing, mobile marketing, and onsite targeting - we have a pretty good gauge of wha...

• Real-World Assessment: Mobile Boarding Passes

  Posted on Friday June 19th, 2009 at 11:07 in mobile marketing, continental airlines, qr code, email deliverability, mobile boarding pass, online check in, spam folders, best practices insight, junk mail folder, brian deagan, direct digital marketing, mobile qr codes

  I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was convenient. It saved time. As a clutter-phobe, it was a monumental step in eliminating one more piece of useless paper from my life. Nice job, Contine...

• A New Era of Coupon Clippers

  Posted on Wednesday June 3rd, 2009 at 10:45 in internet, email marketing, targeting, segmentation, mobile marketing, young consumers, coupon clippers, best practices insight, direct digital marketing, digital coupons, advertisers covet, bests coupon audience

  Ah… Sunday morning. A casual walk to the corner newspaper stand or a quick drive to the corner market to pick up the Sunday paper and can check out the coupons. HA! Only if it’s still 1989. Coupon clipping is not just a Sunday morning event anymo...

• Relevance Plays A Big Role in Future Marketing

  Posted on Friday April 24th, 2009 at 07:45 in behavioral targeting, future of media, best practices insight, the online marketing space, behavioral targeting debate, direct digital marketing, annis lyles coca-cola, buy tech in bad economy, cable company consortium, david card forrester, david verklin canoe ventures, direct marketing privacy standards

  Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the panel entitled, "The Future of Media." It was led by David Card, formerly a principal analyst with Jupiter (now with Forrester), and the r...

• Purchasing Technology In A Risky Climate

  Posted on Thursday April 23rd, 2009 at 13:50 in forrester research, best practices insight, forrester research marketing forum 09, how to purchase marketing technology, improve marekting results, purchasing technology innovation, qualify sustainable level of risk, risk in technology innovation, senior research analyst, shar vanboskirk, strategy for adding marketing technology, technology buyer

  I'll just clear something up right away - this is a self-serving post because it discusses something I think everyone should do… purchase great marketing technology. Vice President and Senior Research Analyst at Forrester Research, Shar...

• Marketers: Innovate Now Despite Risk

  Posted on Thursday April 23rd, 2009 at 09:27 in best practices insight, the online marketing space, digital marketing forecast through 2014, does bad economy really impact business?, forrester research marketing forum, innovate despite risk, is bad economy only a perception?, purchase technology despite risk, risk is only a perception, shar vanbiskirk, strong case for onsite targeting

  The title of this post is the theme that VP and Senior Forrester Research Analyst Shar VanBoskirk struck upon her opening keynote at the 2009 Forrester Research Marketing Forum. Inherently, that is a risky posture to take when so many budgets are get...

• Forrester Marketing Forum - Kicking It Off

  Posted on Thursday April 23rd, 2009 at 09:19 in walt disney, mickey mouse, best practices insight, the online marketing space, blog from forrester marketing forum, christine spivey-overby, disney yachy & beach club resort, forrester marketing forum 2009, how to take risks in bad economy, marketing in hard economic times, walt disney marketing, why disney marketing succeeded

  Two things became clear from Christine Spivey-Overby’s opening comments to the 2009 Forrester Marketing Forum. One, “It’s harder than ever for you to get out to conferences,” she said, addressing the crowd. This is a backhanded comment on the...

• Spam Is In The Eye of the Beholder(s)

  Posted on Wednesday April 15th, 2009 at 11:17 in email marketing, spammer, ftc, isps, what is spam, new york times bits, can-spam, spam rules, best practices insight, illicit email, authentication protocols, email accreditation

  I came across an article the other day in the New York Times Bits, reporting that global spam traffic has crept back up to about 94% of all email volume, after a steep decline last year attributed to the shut-down of a rogue ISP. 94% of a...

• A Real World Road Map For Email Success, Part 1

  Posted on Monday March 2nd, 2009 at 11:15 in email marketing, forrester research, best practices insight, direct digital marketing, julie katz, email marketing road map, email marketing road map for 2009, email road map, how to improve email in 2009, marketers ignore innovation, practical email marketing road map, practical esp road map

  Forrester Research recently released "Your Email Marketing Road Map For 2009," which promises to be the first report in a series titled "How To Improve Email In 2009." I love reading Forrester's new reports because they offer a vi...

• Role Playing With Email Marketing

  Posted on Monday February 16th, 2009 at 10:57 in email opens, customer insight, best practices insight, online retail marketing tips, online consumer experience, direct digital marketing, batch and blast email strategy, email marketing role playing, personal perspective on email applies to professional, what's wrong with batch and blast email strategy, alternative to batch and blast, best email strategy

  You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you recei...

• Better, Efficient Online Tactics in a Tough Economy

  Posted on Monday February 2nd, 2009 at 10:55 in better, marketing sherpa, marketing in a recession, best practices insight, online retail marketing tips, online marketing in a recession, direct digital marketing, batch and blast email strategy, better email strategy, carry relevance from email to landing page, defend marketing spend, efficient online tactics

  So, you're the marketing manager and we're in a recession. It's time to review your budget and your CEO expects sound justification for every line item. Feeling lucky, aren't you? Actually, you are. All you have to do is show them...

• Moms, Email, and the Importance of Segmentation

  Posted on Friday December 12th, 2008 at 11:19 in email marketing, best practices insight, the online marketing space, be more relevant to customers, deliver the right message to the right person at the ri, email marketing segmentation, email marketing to moms, email quality over quantity, inbox respect, marketers who fear segmentation, mediapost's email insider summit, relevance in email marketing

  After further pondering MediaPost's Email Insider Summit, I believe the overall theme of the conference was relevance in email marketing. How do we best deliver the right message, to the right person at the right time... and how much ...

• On Email: A Dispatch from the Email Insider Summit

  Posted on Wednesday December 10th, 2008 at 11:03 in email marketing, online marketing tactics, best practices insight, online retail marketing tips, 2008 email insider summit, accountable email marketing, amy chubbuck knotice, connecting with customer, deliver relevant content, doing email marketing right, doing email right equation, email insider summit blog

  At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know w...

• How To Build a Good Mobile Marketing Campaign

  Posted on Tuesday December 9th, 2008 at 09:17 in mma, software development, mobile marketing, mobile software development, mobile strategy, mobile marketing association, opt-in process, best practices insight, online channel trends, meet the developers, mobile opt-in, bi-directional sms campaign

  The mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet. Interactive marketers are very much in a pilot mentality as it pertains to mobile marketing... and, that's pe...

• Black-Cyber Shopping Weekend

  Posted on Monday December 1st, 2008 at 10:13 in online shopping, black friday, online marketing tactics, thanksgiving day, holiday shopping, cyber monday, online retailers, atg, best practices insight, online retail marketing tips, mindset of the multi-channel shopper holiday survey, 2008 black friday sales results

  Did you do it? Did you spend ("Black") Friday fighting crowds in parking lots and malls to get the best deals? Did you get to Wal-Mart at an unreasonably early hour to get one of a few outrageously-low priced items?...

• Obama's Online Retention Marketing Dilemma

  Posted on Monday November 17th, 2008 at 11:19 in Barack Obama, email marketing, social networks, twitter, tweet, mobile marketing, online video, online marketing tactics, online channels, text message marketing, acquisition marketing, retention marketing

  Barack Obama's presidential campaign broke new marketing ground in its use of online channels to sell the candidate by sharing the vision of the candidate. The campaign used the central positioning statement of "change" as the foundationa...

• Forecasting Online Shopping for the Holidays

  Posted on Monday November 10th, 2008 at 11:00 in online marketing tactics, nrf, emarketer, retailmenot.com, national retail federation, best practices insight, online channel trends, online retail marketing tips, a study about shopping habits, boost onlines sales during the hoildays, consumer online shopping, daniel butler vp for retail operations

  It's going to be a tough season for retail. I'm no industry expert, but I think I can say that with a sufficient level of confidence. I'd even bet on it. Stores are already hunkering down for the inevitable, offering deep, pre-season ...