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The Lunch Pail
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The Lunch Pail is Knotice's blog that covers a wide variety of Direct Digital Marketing topics.
Knotice maximizes the ROI of direct digital marketing through process automation, increased relevance, and improved performance.
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Recent Posts Tagged With 'best practices insight'
Marketers: Listen to Consumer Preferences
What a great age we live in as marketers! More than ever before it is easy to collect information about our customers and the general consumer. It is easier because consumers are quick willing to share it. The problem is that marketers historical...
Marketing Impact in a Multi-Screen World
A recently published research brief from the Center For Media Research, introduced several fascinating cultural shifts in how people in the U.S. consume media. Perhaps the most interesting revelation is the comparison between the second quarter of 20...
More Insight into the Mobile User, Mobile Mergers
According to a recent report from Forrester Research, four in five households have a mobile phone. The report, entitled “State of Consumers and Technology: Benchmark 2009,” highlights the many different technologies that modern consumers are begi...
Consumers Demand Communications Preferences
Forrester Research Principle Analyst Dave Frankland published a report last month entitled, "Marketers: Stop the Abuse! Adopt Preference Management." Frankland highlights the importance of companies taking the necessary steps not j...
Shopping Cart Portage: An Optimization Proposal
In the eCommerce universe few metrics are as deeply scrutinized as shopping cart abandonment. There are as many experts, agencies, and consultancies working on optimizing shopping cart performance and conversion rates as there are reasons for online ...
BT's Official Self-Regulation Proposal
After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it s...
Data Is the Heart of Direct Digital Marketing
Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece on “The State of Data” in direct digital marketing. She recaps a recent research study conducted by Experian QAS (the part of Experian that verifie...
Mobile Marketing and Direct Digital Marketing Trends
I hope regular readers know that we diligently cover all things direct digital marketing here at the Lunch Pail. Since we cover the primary pillars - email marketing, mobile marketing, and onsite targeting - we have a pretty good gauge of wha...
Real-World Assessment: Mobile Boarding Passes
I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was convenient. It saved time. As a clutter-phobe, it was a monumental step in eliminating one more piece of useless paper from my life. Nice job, Contine...
A New Era of Coupon Clippers
Ah… Sunday morning. A casual walk to the corner newspaper stand or a quick drive to the corner market to pick up the Sunday paper and can check out the coupons. HA! Only if it’s still 1989. Coupon clipping is not just a Sunday morning event anymo...
Relevance Plays A Big Role in Future Marketing
Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the panel entitled, "The Future of Media." It was led by David Card, formerly a principal analyst with Jupiter (now with Forrester), and the r...
Purchasing Technology In A Risky Climate
I'll just clear something up right away - this is a self-serving post because it discusses something I think everyone should do… purchase great marketing technology. Vice President and Senior Research Analyst at Forrester Research, Shar...
Marketers: Innovate Now Despite Risk
The title of this post is the theme that VP and Senior Forrester Research Analyst Shar VanBoskirk struck upon her opening keynote at the 2009 Forrester Research Marketing Forum. Inherently, that is a risky posture to take when so many budgets are get...
Forrester Marketing Forum - Kicking It Off
Two things became clear from Christine Spivey-Overby’s opening comments to the 2009 Forrester Marketing Forum. One, “It’s harder than ever for you to get out to conferences,” she said, addressing the crowd. This is a backhanded comment on the...
Spam Is In The Eye of the Beholder(s)
I came across an article the other day in the New York Times Bits, reporting that global spam traffic has crept back up to about 94% of all email volume, after a steep decline last year attributed to the shut-down of a rogue ISP. 94% of a...
A Real World Road Map For Email Success, Part 1
Forrester Research recently released "Your Email Marketing Road Map For 2009," which promises to be the first report in a series titled "How To Improve Email In 2009." I love reading Forrester's new reports because they offer a vi...
Role Playing With Email Marketing
You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you recei...
Better, Efficient Online Tactics in a Tough Economy
So, you're the marketing manager and we're in a recession. It's time to review your budget and your CEO expects sound justification for every line item. Feeling lucky, aren't you? Actually, you are. All you have to do is show them...
Moms, Email, and the Importance of Segmentation
After further pondering MediaPost's Email Insider Summit, I believe the overall theme of the conference was relevance in email marketing. How do we best deliver the right message, to the right person at the right time... and how much ...
On Email: A Dispatch from the Email Insider Summit
At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know w...
How To Build a Good Mobile Marketing Campaign
The mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet. Interactive marketers are very much in a pilot mentality as it pertains to mobile marketing... and, that's pe...
Black-Cyber Shopping Weekend
Did you do it? Did you spend ("Black") Friday fighting crowds in parking lots and malls to get the best deals? Did you get to Wal-Mart at an unreasonably early hour to get one of a few outrageously-low priced items?...
Obama's Online Retention Marketing Dilemma
Barack Obama's presidential campaign broke new marketing ground in its use of online channels to sell the candidate by sharing the vision of the candidate. The campaign used the central positioning statement of "change" as the foundationa...
Forecasting Online Shopping for the Holidays
It's going to be a tough season for retail. I'm no industry expert, but I think I can say that with a sufficient level of confidence. I'd even bet on it. Stores are already hunkering down for the inevitable, offering deep, pre-season ...
