Recent Posts Tagged With 'bryce marshall'

• Mobile Apps and Mobile Websites, Interchangeable?

  Posted on Monday November 2nd, 2009 at 11:12 in Software, technology, business, Marketing, mobile marketing, smartphones, mobile apps, iphone apps, mobile websites, marketing software, blackberry apps, marketing technology

  Bryce Marshall, The Lunch Pail's resident mobile marketing expert and Knotice's Director of Strategic Services, recently responded to an interesting question about mobile websites and mobile apps. His answer was compelling enough to become go...

• Direct Digital Marketing and Cable\'s 3 Screens

  Posted on Friday October 30th, 2009 at 10:49 in Software, technology, business, Marketing, youtube, email marketing, mobile marketing, how i met your mother, iphones, deadliest catch, marketing software, ctam summit

  The annual CTAM (Cable and Telecommunications Association for Marketing) Summit wrapped this week. A central theme of the CTAM Summit is the discussion of the "TV Everywhere" concept. TV - in its current definition - has to ad...

• Making Sense of Mobile Marketing - Finally

  Posted on Monday October 19th, 2009 at 11:14 in Software, technology, business, Marketing, mobile marketing, marketing software, mobile strategy, marketing technology, mobile strategies, mobile audience, mobile landscape, knotice

  Once in a great while a strong, helpful document is published in the world of marketing. Marketers certainly publish a large quantity of information about the various disciplines and how incremental improvements help achieve important results. But, a...

• Marketers: Listen to Consumer Preferences

  Posted on Wednesday October 7th, 2009 at 12:01 in Software, technology, business, email marketing, mobile marketing, forrester research, marketing software, marketing technology, consumer preferences, chief marketer, best practices insight, knotice

  What a great age we live in as marketers! More than ever before it is easy to collect information about our customers and the general consumer. It is easier because consumers are quick willing to share it. The problem is that marketers historical...

• 101: A Beginner’s Guide To A Twitter Contest

  Posted on Monday September 21st, 2009 at 12:16 in Software, technology, business, Marketing, social networks, las vegas, shop.org, josh gordon, free netbook, knotice, shop.org annual summit, brian deagan

  In a previous post, I wrote about the importance and ease of utilizing Twitter in everyday business. After being on Twitter for a while now, and seeing the different ways companies are using it to promote their products and services, I find myself in...

• Some New Direct Digital Marketing Resources

  Posted on Monday August 10th, 2009 at 11:14 in Software, technology, business, Marketing, mobile marketing, e-retailers, retail customer experience, kim dushinski, mobile presence, knotice, onsite targeting, direct digital marketing

  Mobile marketing is hot. You know that, we know that, and noted mobile marketing expert Kim Dushinski knows it, too. That's why she interviewed one of The Lunch Pail's mobile marketing gurus, Bryce Marshall, for two upcoming episodes of her h...

• Direct Digital Marketing is More Than Mobile

  Posted on Wednesday August 5th, 2009 at 10:48 in technology, business, Marketing, online marketing, sales, digital marketing, mobile marketing, conversions, ecommerce software, behavioral targeting, software as a service, retail marketing

  As regular Lunch Pail readers have no doubt determined by now, we’ve ramped up our coverage of mobile marketing. We did this, and will continue to do it, because of a few basic truths about direct digital marketing. Most notable among these truths ...

• Making Sense of Mobile Marketing Strategy

  Posted on Friday July 31st, 2009 at 10:59 in thoughts, internet, news, technology, business, Marketing, Tech, Mobile Phones, Advertising, media, iphone, commentary

  In the previous two posts for mobile week I focused on clarifying many of the available tactics and technologies under the large "mobile marketing" umbrella and analyzed the various audiences that are reached through each mobile channel. All ...

• Making Sense of the Mobile Audience

  Posted on Wednesday July 29th, 2009 at 10:48 in google, business, mobile marketing, mobile web access, iphone information, sms text messaging, greystripe, iphone statistics, iphone stats, knotice, direct digital marketing, bryce marshall

  It’s Mobile Week on the Lunch Pail. Each of the week’s posts will focus on important aspects of mobile marketing. Today’s installment defines the mobile audience. Enjoy! In part one of Mobile Week on Monday I provided a high-level b...

• Do Less Data Plans Change Mobile Strategy?

  Posted on Friday July 10th, 2009 at 11:07 in smart phones, pdas, mobile marketing, iphones, mobile browsers, mobile adoption, research analytics, consumer cutbacks, lunch pail, online channel trends, "m-commerce", bryce marshall

  I had a conversation the other day with a client who read the recent eMarketer article assessing the economic downturn's impact on household communications spending - specifically data, voice, and video. Citing a survey by Research Analytics,...

• Mobile Strategies for Local Restaurant Marketers

  Posted on Wednesday June 10th, 2009 at 11:05 in email marketing, mobile marketing, sms marketing, mailers, text message marketing, mobile strategies, small business mobile marketing, mobile tactics, fsus, direct digital marketing, bryce marshall, doing mobile locally

  In my previous post I relayed the first two direct digital marketing challenges – and opportunities – local restaurant marketers face. The foodservice industry stands to gain by approaching email marketing and mobile marketing with equal ...

• Email, Mobile Work Together, Make People Hungry

  Posted on Monday June 8th, 2009 at 11:41 in email marketing, mobile marketing, customer experience, sms marketing, sms campaign, direct digital marketing, bryce marshall, casual dining restaurant industry, casual dining restaurants, cost-effective marriage of email and mobile programs, coupon redemption for restaurants, critical mass with opt-in lists

  The foodservice industry - specifically quick-service or casual dining restaurants - has traditionally sold themselves short on direct digital marketing. Having extensive personal experience in the industry, I have seen this first hand. W...

• Mobile and Knotice Press Round Up

  Posted on Friday June 5th, 2009 at 11:18 in mobile marketing, qr codes, knotice, brian deagan, knotice mobile marketing, dutch hollis, direct digital marketing, bryce marshall, chris bucholtz, knotice ceo brian deagan, mobile marketing industry, mobile call to action

  It's been a busy time here at Knotice thanks to extra attention from our friends in the digital marketing media and our recent series of posts on mobile marketing. In case you missed some of the recent posts about mobile marketing, our contributo...

• Evaluating Mobile Calls-To-Action, Part 2

  Posted on Wednesday May 27th, 2009 at 09:56 in iphone, blackberry, smartphone, mobile marketing, text marketing, mobile best practices, sms channel, direct digital marketing, bryce marshall, 5 digit shortcode, 6 digit short code, analyzing mobile calls to action

  On Monday I introduced this week's topic, calls-to-action in mobile marketing. I mentioned three specific enticements that I would provide a pro/con analysis of. Without further ado, here are the first two. Call-to-Action #...

• Knotice Updates and A New Lunch Pailer

  Posted on Friday March 6th, 2009 at 11:06 in knotice, direct digital marketing, relevance week, email marketing road map, practical email marketing road map, bryce marshall, knotice software, knotice solutions, knotice updates, wise marketer

  Greetings loyal Lunch Pail readers! It's been a little while since we've had a general blog update. We had a record month in January, and were barely off that record in the short month of February. It seems that there is urgency about get...