Blog Detail
The MarCompass
http://www.themarcompass.com
All about using web 2.0 technologies to enhance marketing, including blogs and blogging, word of mouth, social media, podcasts, video, webcasts, social networks and web tools.
Recent Posts
Book Review: Super Freakonomics
Ok, a couple of disclaimers right up front: 1) SuperFreakonomics is a follow-up book to the authors’ first book – Freakonomics . I didn’t read Freakonomics , and as it turns out, you don’t have to read the first one to get the...
Font Fight: Graphic Designers Will Appreciate This Video
Perhaps one of the funniest videos I’ve seen that pertains to graphic design. But anyone familiar with type faces and fonts will enjoy it! (My feelings toward Comic Sans finally justified!) See more funny videos and funny pictures at CollegeHu...
Managing Multiple Twitter Accounts
Good marketers know that targeted messages are the most powerful. So for many, expecting one Twitter account to cover all the bases for all customers and prospects just isn’t good marketing. When it comes to Twitter, wise marketers often create...
Americans, Hoover Dam, and A Simple Question: How Did We Lose Our Way?
Does it mean anything anymore to be an “American?” PBS recently aired a documentary about the building of Hoover Dam. The project was conceived and executed for a host of reasons, the most prominent being that the American West needed wat...
Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years
Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years. After reading Minding The Store by Stanley Marcus, I would even venture to say that the Marcus’s invented customer experience management. I decide...
The New Deal: The Network Gets the Words; The Writer Gets The Shaft
The New Deal: The Network Gets the Words; The Writer Gets The Shaft Posted using ShareThis...

