Blog Detail
The MarCompass
http://www.themarcompass.com
All about using web 2.0 technologies to enhance marketing, including blogs and blogging, word of mouth, social media, podcasts, video, webcasts, social networks and web tools.
Recent Posts
Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years
Managing the customer experience isn’t new, Neiman-Marcus has been doing it for 100 years. After reading Minding The Store by Stanley Marcus, I would even venture to say that the Marcus’s invented customer experience management. I decide...
The New Deal: The Network Gets the Words; The Writer Gets The Shaft
The New Deal: The Network Gets the Words; The Writer Gets The Shaft Posted using ShareThis...
Kabul 24: A Story of Faith, Hope, Courage and Survival
We are desensitized thanks to sound bites and casualty statistics that have become mundane. We are jaded thanks to pundits with their own agendas. We are operating in an everyday reality that makes it impossible for us to understand what happened to ...
Are you making the #1 mistake that 9 out of 10 other press release writers are making?
If you write press releases and post them online, are you making the #1 mistake that 9 out of 10 other press release writers are making? They aren’t using keywords within their releases. Keywords are the same words people type into Google and t...
Boost Productivity, Enhance Creativity
A friend recently lamented that she felt so unproductive lately and also that her creativity level was at an all time low. “I just don’t feel like I’m doing my best work, I know I can do really good stuff but its just not happening ...
Hiring Freelancers: How Not To Get Ripped Off
There is little value in placing blame after the fact, so avoid problems by educating yourself before you hire an independent contractor or freelancer to create your marketing materials....

