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The Marketing Fresh Peel

http://www.FreshPeel.com

The Marketing Fresh Peel is peeling back the old ideas and traditions of marketing and branding by exploring new and innovative strategies for connecting with consumers. Ripe ideas are all around us. Open your mind and let the creative juices flow.

• Added on: Feb 25th, 2007
• Country: United States
• Language: English

• Author: Chris Wilson
• Listed in: Marketing Innovation
• Tags: ideas innovation Marketing Branding Advertising creativity

Recent Posts

• Black Friday Campout

  Posted on Thursday November 26th, 2009 at 23:08 in camping, Marketing, Branding, Advertising, promotion, campfire, stores, thanksgiving, smores, black friday, campout, bass pro

  This is a content from: The Marketing Fresh Peel The eve of Black Friday is here. People around the country are forming their plans of attack for one of the biggest shopping days of the year. In fact, some have already pitched their tents on the side...

• Ikea Facebook Marketing Proves Smart & Simple Wins

  Posted on Thursday November 26th, 2009 at 11:40 in pictures, Marketing, photos, Advertising, creativity, promotion, social media, tagging, tag, facebook, ikea, fan page

  This is a content from: The Marketing Fresh Peel It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and creative ways. Ikea proves this brilliantly in t...

• The Serendipity Engine of Social Media

  Posted on Monday November 23rd, 2009 at 10:09 in video, Marketing, Web 2.0, Branding, Advertising, youtube, community, conversation, brands, social media, conference, facebook

  This is a content from: The Marketing Fresh Peel Chris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09. Some takeaways: Social media tools allow brands to acknowledge consumers and say, “I see you. There is a per...

• Black Friday Opportunity: Make it a Party, Cultivate Fans

  Posted on Saturday November 21st, 2009 at 00:26 in music, football, shopping, innovation, Marketing, Branding, Advertising, creativity, selling, holiday, party, dj

  This is a content from: The Marketing Fresh Peel We’re only days away from another Thanksgiving Day celebration, spent with friends and families, eating lots of great food and watching football. That also means that retailers are just days awa...

• The Brand Touch Cycle

  Posted on Thursday November 19th, 2009 at 14:14 in Marketing, Branding, Advertising, Strategy, guide, Consumer, holistic, social media, system, experience, watch, improve

  This is a content from: The Marketing Fresh Peel Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully understanding the importance of touchpoints of their brand. Yes they understand the b...

• Who Is Listening? The Eight Stages of Listening

  Posted on Tuesday November 17th, 2009 at 07:14 in Marketing, focus, Strategy, resources, pdf, social media, conversations, response, planning, Reputation Management, listening, monitoring

  This is a content from: The Marketing Fresh Peel Photo credit: dotbenjamin For the last two years I’ve hosted a very unscientific poll/survey to find out what companies over the past year have shown that they were listening. The goal was to ge...

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