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• The Best in Branding

  Posted on Wednesday November 18th, 2009 at 12:00 in Branding, logo, tagline

  Branding Learning Resources These are the best branding articles from the archives of The Marketing Spot Blog. I've compiled them here in one neat, tidy location. I hope you find them educational in your quest to learn more about branding. Please fe...

• Features & Benefits or Creativity? Neither

  Posted on Tuesday November 17th, 2009 at 10:47 in Advertising, brand promise

  The choice in advertising seems to be features and benefits or creativity. Maybe that's why there's so much bad advertising. I don't think either choice is right. So I asked a trick question this morning on Twitter, which is better; features or benef...

• The Sorry State of Customer Service in America

  Posted on Thursday November 12th, 2009 at 13:28 in Marketing, customer service, word of mouth

  And why that's good news for you. Since my return from the Global Golf Marketing Conference in Seoul Korea last week, I have been keenly tuned in to the pathetic customer service we deliver in America. I have no scientific data or statistics to back...

• Finding Your (Business) Social Media Strategy

  Posted on Wednesday November 11th, 2009 at 12:32 in Marketing, social media

  Welcome to social media. Now what do you do? Yep, you created a Facebook page and now that blank box is staring you right in the face. What should you type? Good question, glad you asked. Define a Purpose Social media marketing is not just about...

• Conversation Starters: Differentiation, Pricing, and Presentations

  Posted on Saturday November 7th, 2009 at 09:07 in Branding, presentations, differentiation, pricing, customer experience

  I. Differentiation vs. Branding Yesterday, I returned from a trip to Seoul, Korea, where I was speaking at the Global Golf Marketing Conference, attended almost exclusively by Korean golf facility executives. The conference organizer requested that ...

• Conferences, Networking, Social Media and BlogWorld

  Posted on Sunday November 1st, 2009 at 18:16 in Networking, social media, conference, convention

  (Note: I’m in Seoul, Korea this week speaking at the Global Golf Course Marketing Conference on differentiation and the customer experience. I’m keeping my marketing eyes open for unique ways to differentiate and present your brand, then tie that...

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