Recent Posts Tagged With 'marketing plan'

• The Importance of a Marketing Plan for Small Businesses

  Posted on Saturday October 10th, 2009 at 16:50 in podcast, small business, marketing plan

  Special bonus podcast, a re-broadcast of Fred Castaneda's Finance For Startups podcast. The great thing about a marketing plan is that eliminates much of the guesswork associated with marketing. If you do the hard work of building a marketing plan, ...

• Promoting Your Business: Use the Right Tactics

  Posted on Friday June 12th, 2009 at 11:01 in Advertising, promotion, new media, social media, marketing plan

  This is the third in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business? Part 2: The Media: The Complete (Thumbnail) Guide to Choosing the Right Media Part 3: The Tactics (Today) Yo...

• The Ideal Small Business Marketing Plan

  Posted on Tuesday June 2nd, 2009 at 14:08 in small business, marketing plan

  Experts say you need a business plan. Tim Berry of Bplans.com goes so far as to say “Marketing your business without having a plan is like shooting a gun without having a target. Not only is it difficult, but it’s also reckless, ineffective ...

• Get Your Marketing Ideas for Free

  Posted on Monday March 30th, 2009 at 13:25 in customer service, marketing plan, marketing ideas

  Here are some easy ways to get free marketing ideas by book marking these websites. Check them out, bookmark them or subscribe to their feed. Start right here with The Marketing Spot blog where I have posted my entire small business marketing pla...

• Houston Marketing Seminar

  Posted on Wednesday February 11th, 2009 at 05:55 in Marketing, houston, seminar, workshop, marketing plan

  This Friday I will be teaming up with the Houston Small Business Development Center to present my full-day DIY Marketing for Small Businesses workshop. During this event we help entrepreneurs develop a comprehensive marketing strategy and for their s...

• Marketing Seminars, Workshops and Conferences

  Posted on Monday January 12th, 2009 at 12:54 in small business, conference, seminar, workshop, marketing plan

  Extend your experience beyond this blog. Here is my schedule of appearances for the next two months: Bank of America Small Business Online Community Forum "What You Need In Your Small Business Marketing Plan" When: January 29th, 1-2p Central W...

• The Basics of Marketing: What is a Brand?

  Posted on Monday January 5th, 2009 at 14:38 in Marketing, Branding, brand, marketing plan, basics of marketing

  January is Back to the Basics month on The Marketing Spot When you begin searching for marketing advice on the Internet you get a lot of deep conversations and extended thinking. It's the natural progression of dialogue among professionals. But if y...

• Growing In to Your Identity

  Posted on Tuesday December 30th, 2008 at 06:40 in Strategy, growth, Vision, business plan, marketing plan

  What would happen to your business if you didn’t use the word “growth” in 2009? Wait, that’s what planning for the future is all about, isn’t it? “Grow or die” is what you’ve been told. What if that’s wrong? As I did my own plan...

• Give Power to Your Small Business With Marketing

  Posted on Thursday December 4th, 2008 at 11:55 in small business, Marketing, marketing plan

  Manifesto: Power to the Small Business Small businesses form the backbone of a nation and give a community its character. Yet the attention falls on big business. Change the status quo by using the great small business equalizer: marketing. Watc...

• Spot On! This Week's Best Marketing Advice

  Posted on Saturday November 8th, 2008 at 09:16 in blogging, Branding, Advertising, conversation, marketing plan, customer experience

  Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Mykl Roventine Branding: Sill...

• Spot On! This Week's Best Marketing Advice.

  Posted on Saturday October 18th, 2008 at 11:10 in Branding, conversation, promotion, local search, publicity, marketing plan, customer experience

  Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Don't Tinker with your Brand! by Laura Ries at Ries' Pieces. The econom...

• Houston Marketing Workshop Rescheduled

  Posted on Tuesday September 23rd, 2008 at 14:53 in small business, houston, seminar, workshop, marketing plan

  Yes, Hurricane Ike threw a wrench in a lot of plans, including marketing plans. Just yesterday, the Houston Small Business Development Center was able to get back into their offices. Their website and phones had been down since the arrival of Ike. I...

• Spot On! This week's best marketing advice.

  Posted on Saturday September 13th, 2008 at 10:37 in small business, Branding, Advertising, word of mouth, market research, promotion, brand, marketing plan, customer experience

  Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conductin...

• 10 Questions To Ask Before You Advertise

  Posted on Thursday September 4th, 2008 at 08:49 in Advertising, mass media, marketing plan

  So you've decided you need to advertise. Before you do, understand that advertising is not a magic spell you cast over people. It's actually very tough to get real, verifiable, and long-term results from advertising. So, if you are going to advertise...

• Spot On! This Week's Best Marketing Advice

  Posted on Saturday August 23rd, 2008 at 10:44 in Branding, Advertising, word of mouth, conversation, promotion, marketing plan, customer experience

  Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Chris Gin Branding: Once Upon ...

• Where to Promote: Use The Media Spotter Matrix

  Posted on Saturday August 2nd, 2008 at 14:26 in Radio, small business, Internet Marketing, magazine, cable, newspaper, promotion, direct mail, marketing plan, john medina, brain rules

  Part 8 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is the final installment of my eight-part series on how to build an exceptional small business marketing plan. Each "lesson" of the s...

• Build Your Marketing Plan: Courting Customers

  Posted on Thursday July 31st, 2008 at 09:03 in small business, promotion, marketing plan

  Part 7 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each "lesson" of the series contai...

• Houston Marketing Seminars for Small Businesses

  Posted on Tuesday July 29th, 2008 at 16:00 in small business, seminar, marketing plan

  I'm teaming up with the Houston Small Business Development Center for a couple of marketing sessions for small businesses. On August 14th I will be presenting Fearless Marketing: A two hour session on how to ratchet up the effectiveness of your loca...

• Conversation Playbook: Creating opportunities for word of mouth

  Posted on Thursday July 24th, 2008 at 17:00 in small business, word of mouth, conversation, marketing plan

  Part 6 of Build Your Marketing Plan SeriesJuly is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each "lesson" of the series contains...

• Conversation Starters: Creating your word-of-mouth message.

  Posted on Tuesday July 22nd, 2008 at 11:30 in word of mouth, conversation, marketing plan

  Part 5 of Build Your Marketing Plan SeriesJuly is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each "lesson" of the series contains...

• Weekend Marketing Reading July 19

  Posted on Saturday July 19th, 2008 at 12:53 in Branding, word of mouth, marketing plan, customer experience

  Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by achichi Promot...

• The Customer Experience Map

  Posted on Friday July 18th, 2008 at 11:15 in small business, marketing plan, customer experience

  Part 4 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each "lesson" of the series contai...

• The Customer Experience Theme

  Posted on Tuesday July 15th, 2008 at 14:17 in marketing plan, customer experience

  Part 3 of Build Your Marketing Plan Series (See Part 1: The Brand Promise)(See Part 2: Your Signature)You cannot expect customer loyalty without a remarkable customer experience. In Managing the Customer Experience, Shaun Smith and Joe Wheeler say, ...