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Small business Practical, no-bull marketing advice, ideas and plans. Topics: Branding, Customer Experience, Word of Mouth, Social Media, Advertising, Promotion.
Recent Posts Tagged With 'podcast'
Tom Hopkins Discusses The Sales-Marketing Mix
The Internet show about small business marketing. Episode #40 of Power to the Small Business podcast. Businesses cannot survive on marketing alone. At some point you need to sell something and that's where sales comes in. Marketing is the plan...
The Importance of a Marketing Plan for Small Businesses
Special bonus podcast, a re-broadcast of Fred Castaneda's Finance For Startups podcast. The great thing about a marketing plan is that eliminates much of the guesswork associated with marketing. If you do the hard work of building a marketing plan, ...
From the Trenches: An Entrepreneur's View of Marketing
The Internet show about small business marketing. Episode #39 of Power to the Small Business podcast. It's easy to get marketing advice from a marketer, not so easy to get front-line marketing advice from a small business owner who know's what...
Building, Protecting, Destroying Your Online Brand
The Internet show about small business marketing. Episode #38 of Power to the Small Business podcast. 15 years ago, branding was a lot different. Websites were new and shiny and there was no such thing as social media. Now, your brand is likel...
Marketers RoundTable - A Discussion of Current Marketing Issues
The Internet show about small business marketing. Episode #37 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the first gathering of the Marketers RoundTable. Whereas mar...
Podcast: Mitch Joel Talks about Six Pixels of Separation
The Internet show about small business marketing. Episode #36 of Power to the Small Business podcast. Everyone is connected, connect your business to everyone. Why all the hoopla about being connected? That's the question Mitch Joel answers ...
SEO: The Basics of Search Engine Optimization
Episode #35 of Power to the Small Business podcast. The Internet show about small business marketing. Search engines can be the number one source of traffic to your website. But it’s not that simple. Your website content has to be indexed...
The Experience Economy - 10 Years Later
Episode #34 of Power to the Small Business podcast. The Internet show about small business marketing. 10 Years ago Joe Pine and Jim Gilmore published the classic book: The Experience Economy, in which they said a business is what it charges...
Podcast: Local Marketing Strategies and Tactics
Episode #33 of Power to the Small Business podcast. The Internet show about small business marketing. In this episode of Power to the Small Business, we focus the lens on local marketing. What can local and small businesses do to increase th...
Personal Branding and The Brand Called You
Episode #32 of Power to the Small Business podcast. The Internet show about small business marketing. Peter Montoya says there are three types of brands. Corporate branding is where you're branding a corporate entity or a business. Product and se...
Podcast: Baking, Making, Faking Word of Mouth
Episode #31 of Power to the Small Business podcast. The Internet show about small business marketing. Word of mouth may be the most powerful form of marketing. It that's true, then you need a plan. John Moore has a recipe that can spark conversat...
Podcast: Wasting Time on Social Media
Episode #30 of Power to the Small Business podcast. The Internet show about small business marketing. Are you wasting time on social media? Could be, if you're not spending your time on the right social media tool. In this episode of Power to the...
The State of Small Business Marketing: It's not what you think it is.
Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small bu...
Zingerman's And The Customer Experience
Episode #24 of Power to the Small Business podcast. The Internet show about small business marketing. The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. U...
The Basics of Marketing: What are web analytics?
SEpisode #22 of Power to the Small Business podcast. The Internet show about small business marketing. Your website traffic should not be a mystery. There are tools to help you track and analyze website traffic. Those tools are called web analytics...
Tools vs. Toys: Your Marketing Arsenal
I'm an addicted Twitter user, but it's my marketing toy. There some marketing tactics that work harder than others. But which ones? Here's my recommended list. Marketing Tools Your Brand - Having a defined brand image sets the foundation for ...
Podcasting, Speaking, SWOMing and Socializing
I'm back from a blogging hiatus while I worked on my upcoming ebook. But lots has been happening. So excuse me while I talk about me. The Age of Conversation Podcast I am a contributor to the soon-to-be-released Age of Conversation 2: Why Don't...
Mobile Search: This is not your father's search.
Episode #16 of Power to the Small Business podcast: Mobile Search The Internet show about small business marketing. On July 24th I stopped by SMX Local & Mobile in San Francisco and corralled Michael Dowd for an interview. Michael is man...
