Blog Detail
The Marketing Survivalist
http://www.themarketingsurvivalist.blogspot.c…
Practical career and marketing management tips
Recent Posts
Not Everybody Needs Nurturing
I applaud the efforts marketers are putting into nurturing programs. It will allow them to make better use of their marketing investments and leverage their salespeople’s time more effectively. However, not everyone needs nurturing. No matter how l...
Working with your (internal) editor
I’ve been doing a ton of writing for clients – brochures, presentations, website content and such. It’s a lot of fun, but writing for someone else is so much different that writing for yourself.I start out the same way. First, I turn the little...
Microsoft Uses Twitter Testimonials to Launch Windows 7
This has to be the most innovative use of Twitter for marketing that I’ve seen yet. Microsoft has changed their main screen to be one big Windows 7 add. On a side note, I like the look. It’s clean with some catchy call to actions that almost had ...
The Joy of Brevity
I always hate the posts that start with “sorry I haven’t posted in awhile,” as though the reader of the blog was just hanging on every word. Believe me, there are enough other blogs out there to fill the void. Unless you are a Seth Godin or Chr...
Should You Leave Your Content Up to Your PR Agency?
There has been a lot of discussion in recent forums on whether PR is dead, evolving, being reinvented etc. I think the general consensus is that a good modern PR agency looks dramatically different from the agency of the past that tended to operate i...
Where Will You Invest in 2010?
As this year draws to a close and we hopefully look forward to a better year in 2010, it’s time to start thinking about what we will do differently in the coming year to improve our results. There is no magic answer to where to invest your marketin...

