Recent Posts Tagged With career management

• Is Twitter a Better Test Than Myers-Briggs?

  Posted on Monday September 14th, 2009 at 09:44 am in Branding personal branding musings social media twitter

  It occurred to me this morning that you can probably tell more about a person’s personality, approach to their profession and general outlook on life from looking at a picture of their tweets overtime than you can from the traditional standardized ...

• Who says blog comments don't count?

  Posted on Friday August 28th, 2009 at 12:39 pm in personal branding career management

  SEO experts seem to agree that blog comments don’t count toward link juice. I bow to their expertise.That said, don’t make the mistake of thinking that blog comments don’t matter. Blog comments can be picked up by the search engines and show up...

• Conversion University Now Open

  Posted on Monday July 6th, 2009 at 04:24 pm in e-marketing metrics career management marketing management

  I have recently become a stronger advocate of hiring people for marketing positions who don’t necessarily have a degree in marketing. (I do in case you are wondering.) I am more impressed with the individuals who go out and grab the education that ...

• Are You an Insecure Marketer – Part 2

  Posted on Tuesday June 30th, 2009 at 08:42 am in career management

  My recent post Are You An Insecure Marketer? continues to be one of the most read of all my posts. I got a couple of comments on the post and a few more when I posed the question on LinkedIn. There were some great discussions and I encourage you to c...

• Now is a Great Time to be Looking for a New Job

  Posted on Thursday June 11th, 2009 at 10:24 am in career management

  Many of the 90% of you that are still employed are probably thinking, “I’m going to do everything I can to hold on to the job I still have.”Fear is a great motivator, but is it really a strong foundation on which to build a career? And, does it...

• Are You an Insecure Marketer?

  Posted on Monday June 1st, 2009 at 09:58 am in career management marketing management

  Insecurity can be one of the biggest threats to a marketing career. Insecure marketers can also create real headaches for their managers and hamper the achievements of the entire team. It’s easy to recognize the insecure marketer by a couple of tel...

• What New Ideas Have You Considered Lately?

  Posted on Thursday May 14th, 2009 at 08:43 am in career management marketing management

  I would contend that if you aren’t on at least a half a dozen email lists from marketing vendors, you aren’t serious enough about your profession.How’s that for a different take on spam mail? And, for those of you who don’t know me, I do not ...

• Is It Important to be Liked - Part 2

  Posted on Thursday May 7th, 2009 at 10:23 pm in Management career management

  I thought it would be interesting to see what the LinkedIn community thought about the importance of being liked to effective leadership.Here’s a link to the original question and the responses: Do you need to be liked in order to lead?There were m...

• Is It Important to be Liked?

  Posted on Tuesday April 28th, 2009 at 08:33 pm in Management career management

  There is no doubt in my mind that most marketers like to be liked. Our profession is all about getting prospects and customers to like our products and our companies. This need to be liked helps us put ourselves in their shoes and create messages tha...

• Help! I have to do it all!

  Posted on Friday April 3rd, 2009 at 07:36 am in Management career management marketing management marketing dilemmas

  It’s Friday again! That means it’s time for another Friday Dilemma. For those of you new to this series of posts, let me explain how this works.Every Friday, I post a scenario that poses a dilemma to marketers. These dilemmas are less about the s...

• The Questions That Should Have Been Asked

  Posted on Wednesday April 1st, 2009 at 07:46 am in career management

  I ran across a quick article on a blog that focused on the questions a prospective CMO should ask when determining if a role and company is right for them. While it’s water under the bridge now, some of these questions might have helped our hapless...

• No Need to Boil the Ocean

  Posted on Tuesday March 24th, 2009 at 08:37 pm in career management marketing management

  If you are continuously working on your craft, chances are you get a bit frustrated now and then with how far you are from perfection. Marketers who are honest with themselves could probably list a dozen things that they could do better. The perfecti...

• 7 Job-Hunting Strategies for Marketers - That Are Better Than Sending One More Resume

  Posted on Tuesday March 17th, 2009 at 08:50 pm in Networking career management

  As of this writing we’re at roughly 8.1% unemployment. Sure seems higher, doesn’t it? As I look at my LinkedIn contacts, I would estimate that roughly 10% are actively looking for employment. Of course, many people don’t start working on their ...

• First, Study Your Salespeople, Then Study Sales

  Posted on Sunday March 8th, 2009 at 08:32 am in career management marketing management the sales and marketing connection

  On January 30th I wrote a post called Know Thy Other Customer. The “other customers” for those of you who missed it, and don’t intend to go back to it, are the sales people that you work with – and on behalf of. (If you are in marketing and y...

• No Training Budget? No problem!

  Posted on Friday February 27th, 2009 at 02:57 am in Management career management marketing management

  If your marketing budget is being squeezed (and whose isn't?) your training budget was probably one of the first things you probably saw go down the drain. Of course, that assumes that your employer actually values on-going learning and people develo...

• This is the Thanks I Get?

  Posted on Saturday February 21st, 2009 at 01:38 pm in career management marketing management

  I wrote a post recently suggesting that salespeople should show a little more gratitude in order to get what they need out of the rest of the organization—especially marketing. I must have been feeling a little grumpy that day. I still believe it, ...

• Play Nice

  Posted on Friday November 7th, 2008 at 07:58 am in career management

  As the economy continues its downward slide I thought I’d bring up the topic of “job insurance” again. Chances are some of you are in organizations that are at least considering a reduction in force if things get worse. Many are keeping it as a...

• Do You Like Who You Have Become?

  Posted on Friday October 24th, 2008 at 09:00 am in career management

  I’m always surprised at the subtle, and sometimes not-so-subtle, ways my personality and outlook on life changes when I change jobs. I worked for one company for a few years that was an awesome place to work. Brilliant people. Great benefits. Fun w...

• Should You Have Your Resume Professionally Written?

  Posted on Wednesday October 8th, 2008 at 08:47 pm in career management

  With an uncertain economy, a lot of us are asking what we can do to ensure that we stay employed and keep progressing in our careers. The best advice is work hard; work smart…and make sure you have an up to date resume.But, while you’re working h...

• The Economy - A "Marketing" Correction?

  Posted on Sunday October 5th, 2008 at 12:18 pm in career management marketing management

  There’s been some talk that the current financial crisis and the economic impact is a market correction. I have my opinions, but since I’m not an economist, I think I’ll leave the speculation to others. (No pun intended)However, I believe that ...

• Your Own Worst Online Enemy

  Posted on Monday August 25th, 2008 at 07:47 am in Networking social media career management

  Some people are their own worst enemy, especially when it comes to their online presence. I’m not sure if they are clueless or just don’t care. I suppose it doesn’t matter. The way they conduct themselves in the online community hurts their ima...

• When Opportunity Knocks Will You Be There?

  Posted on Friday August 22nd, 2008 at 07:02 am in Networking career management

  I get a lot of calls from recruiters. That’s a good thing. I never need to feel “trapped” in any company or role. Plus I get to find out about new opportunities long before they are generally available. You never know when the right opportunity...

• Developing Emotional Intelligence

  Posted on Monday August 18th, 2008 at 02:50 pm in career management

  I think emotional intelligence is one of the greatest assets anyone can have. It’s not that people with the highest degree of emotional intelligence are the ones that reach the greatest heights. I’m sure you can think of a bonified jerk or two in...

• Finding Marketing Candidates

  Posted on Monday August 4th, 2008 at 07:44 am in Management career management marketing management

  “I need to hire someone to run marketing, but I don’t know much about marketing. How can I find a good candidate and what should I look for?”This question, and others like it are common on the forums. To be honest, I hadn’t thought much about...

• If I Were New to Marketing

  Posted on Wednesday July 30th, 2008 at 12:04 pm in career management marketing management

  A see a lot of questions from high-tech marketers that find themselves in the role of marketing without a background in the profession. Usually it is someone who succeeded at something else within the organization and has been asked to play the posit...

• The Hard Questions

  Posted on Tuesday July 15th, 2008 at 12:12 pm in career management marketing management

  Geoffrey James has another great article on BNET – Can You Handle the Truth? I love Geoffrey’s writing because he is so unvarnished. I’d rather have him berate me and my profession than one of the people I work with. When it’s not a personal ...

• Have You Adjusted Your Marketing Spend?

  Posted on Monday July 14th, 2008 at 09:00 am in Management metrics career management marketing management

  (Reminder: Just a couple more days to answer the poll)As well as posting the poll question on this blog, I asked the following question on the LinkedIn Sales and Marketing Q&A forum.Have you adjusted your marketing spend up or down in response to the...

• Plan Bs Are For Wimps!

  Posted on Friday July 11th, 2008 at 11:56 am in Management career management

  I had a boss who actually said this me once when I suggested that he needed a safety net for the risky strategy he was proposing. I wasn’t suggesting that he not follow his strategy, after all, the pay off could have been tremendous. However, there...

• Poor e-Networking Etiquette

  Posted on Tuesday July 1st, 2008 at 08:08 pm in Networking career management

  I am writing a lot about LinkedIn these days. I guess it is no secret that my appreciation for LinkedIn has reached the point of fanaticism. It is a cool tool that has made me a better marketer and has helped me do more networking in one year than I ...

• How to Work With a Control Freak

  Posted on Thursday June 26th, 2008 at 03:13 pm in Management career management

  I read a great post this morning on the Brazen Careerist blog about the positive aspects of being a “control freak.” So far, the author has received mostly positive replies but at least one negative one from someone who despises the term. For tho...