Blog Detail

The ramblings of one man...

http://alanhart.wordpress.com

Commentary and original thoughts on marketing and business strategy from a strategic marketing consultant with experience in start-ups to Fortune 50.

• Added on: Feb 11th, 2009
• Country: United States
• Language: English

• Author: Alan Hart
• Listed in: Marketing Business
• Tags: business Marketing Advertising Strategy Services brand

Recent Posts

• Only 25% of Companies Are Managing Marketing Effectively, Study of 400 Companies Links Performance to Specific Marketing Management Best Practices

  Posted on Wednesday October 7th, 2009 at 08:12 in Marketing, marketing strategy, market research, cmb, marketing and advertising, best practice, marketing effectiveness, marketing performance, cmg partners, chadwick martin bailey

  Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a survey of more than 400 companies by my firm, CMG Partners, and market research firm Chadwick Martin Bailey. But the study also ...

• Is IDC loosing relevance on marketing?

  Posted on Thursday October 1st, 2009 at 09:30 in Marketing, Strategy, marketing strategy, leadership, chief marketing officer, marketing and advertising, idc, cmo 2.0, the cmo agenda

  The IDC released a preview of their upcoming report, IDC’s 7th Annual Tech Mktg. Benchmarks Study.  I was stunned at the marketing kingdom protection rhetoric and support of empire building for marketing leaders. Most of the trends were aspect...

• RETAIL WAR: Microsoft Cherry Picking Apple Store Employees

  Posted on Wednesday September 23rd, 2009 at 15:51

  The story continues from my previous post, “Microsoft: leading by following“.  Read the latest from Mashable at RETAIL WAR: Microsoft Cherry Picking Apple Store Employees. Posted using ShareThis ...

• Poll: Is your head of marketing a strategic adviser to the CEO?

  Posted on Wednesday September 2nd, 2009 at 16:47 in marketing strategy, chief marketing officer, cmg partners, cmo agenda, the cmo agenda, cmo ag

  I am currently writing a summary of CMG Partners‘ second round of CMO Agenda research, which consists of 31 interviews with lead marketers. This topic is a central theme that determines the role and value of a CMO. Stay tuned for the release of...

• Risk it all, stop watering down the message

  Posted on Thursday August 20th, 2009 at 14:49 in Marketing, Advertising, marketing strategy, nike, documentary film, new york times company, doug pray, art & copy

  Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets talked about in business today is “risking it all”. The conce...

• IBM takes on SAS for analytics domination, but neither is superior

  Posted on Tuesday July 28th, 2009 at 13:58 in marketing strategy, acquisitions, business intelligence, databases, ibm, wall street journal, pricing, sas, data warehousing, marketing analytics, spss, marketing performance

  Image via Wikipedia The Wall Street Journal is reporting that IBM plans to acquire SPSS for $1.2B all cash deal, which is roughly a 42% premium. Watch out, SAS! This match-up will be fun to watch… the massive public company, IBM, takes on th...

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