Recent Posts Tagged With 'Advertising'

• Risk it all, stop watering down the message

  Posted on Thursday August 20th, 2009 at 14:49 in Marketing, Advertising, marketing strategy, nike, documentary film, new york times company, doug pray, art & copy

  Recently, I have taken a bit of a hiatus from this blog, which gave me a chance to get consumed by client work and personal adventures, but I am back! One item that rarely gets talked about in business today is “risking it all”. The conce...

• Will ESPN’s new local strategy succeed?

  Posted on Monday July 20th, 2009 at 07:50 in Advertising, media, marketing strategy, chicago, New York City, newspaper, los angeles, experiment, ESPN, launch, nytimes.com, the new york times company

  Image via Wikipedia The New York Times is reporting that ESPN is rolling out their local site experiment that started in Chicago to three additional markets – Dallas, Los Angeles, and New York. In the Chicago test market they are now the top...

• Microsoft: leading by following

  Posted on Friday July 17th, 2009 at 13:45 in apple, business, Advertising, Microsoft, marketing strategy, retail, kevin turner, chief operating officer, monopolies and oligopolies

  Image via Wikipedia Microsoft must be doing some damage to Apple based on Adage report, which Apple is asking Microsoft to pull their laptop hunter ads. Being a commodity must be working out for Microsoft…. “We’re just going to k...

• Mac vs. PC: truth in advertising hurts

  Posted on Friday May 29th, 2009 at 08:43 in apple, technology, Advertising, Microsoft, marketing strategy, mac, dell, personal computer, acer, lenovo, hewlett-packard, product marketing

  I could not help sharing the new Mac ad called “elimination” from Apple: Disclaimer: I switch back to a Mac a little over two years ago and I believe I made the right decision for me. Bottomline: Why this ad works is it because it is bas...

• Starbuck’s answer to McCafe: messaging disaster?

  Posted on Friday May 22nd, 2009 at 11:33 in Advertising, marketing strategy, social media, social media marketing, fair trade, chief marketing officer, messaging, twitter, mcdonalds, starbuck's, the new york times company, mccafé

  Image via Wikipedia In a New York Times article today,  Starbuck’s answer to McDonald’s McCafé $100 million dollar blitz is: “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you must not be in...

• Twitter explained in cartoons

  Posted on Tuesday March 24th, 2009 at 07:13 in life, blog, blogging, Advertising, social network, cartoon, online communities, twitter

  I am trying to learn how to make the best use of Twitter and was forwarded this cartoon clip by a friend. Warning to those twitter-holics that this could be damaging to your health. More serious posts are coming soon. Tagged: advertising, blog, Bl...

• Interesting ideas on the future of advertising

  Posted on Tuesday March 17th, 2009 at 17:00 in Marketing, Advertising, marketing strategy, trends, social media, communities

  A very thought provoking presentation by John Willshire. Thanks to John for creating and my friend Karl for sharing it with me. Tagged: advertising, communities, Marketing, social media, Trends ...

• Skittles is turning over the brand to consumers

  Posted on Tuesday March 3rd, 2009 at 09:36 in Marketing, Advertising, youtube, food, marketing strategy, social network, social media, brand, social media marketing, facebook, twitter, skittles

  Image by Special via Flickr The maker of Skittles, Mars Snackfood, is turning over the brand to consumers. The new website design at skittles.com, designed by Agency.com, is linked to social media content as its website content. The site includes ...

• Target gets advertising in a down-turn

  Posted on Thursday February 19th, 2009 at 10:12 in Marketing, Advertising, marketing strategy, experience, brand, target, emotional, cmg partners

  I had to share this ad that a colleague was raving about — thanks Erin! , The Bottom Line: Target in this commercial holds true to their “Expect More. Pay less.” tagline. I am really impressed with the positive emotional message of ...

• Mplanet update: lots of video shared by executives

  Posted on Tuesday January 27th, 2009 at 23:59 in Xerox, videos, Advertising, ads, brand, american express, mcdonalds, cmo, chicken mcnuggets, members project, anne mulcahy, john hayes

  Today at Mplanet the top billed presenters included: CEO of Xerox, Anne Mulcahy CMO of American Express, John Hayes Global CMO of McDonald’s, Mary Dillon All were well received. John and Mary shared a number of videos and ads worth sharing in...

• Super Bowl ads may disappoint this year

  Posted on Wednesday January 21st, 2009 at 08:00 in Advertising, brands, fedex, general motors, super bowl, godaddy.com, gallup, budweiser

  According to Adage.com report on a recent Gallup study, Super Bowl ad recall suffers in tough economic times when consumer confidence is low. This coupled with the fact some advertisers like GM and FedEx are pulling out means the potential for disapp...

• Teasers are back!

  Posted on Monday January 12th, 2009 at 23:00 in Advertising, commercials, brand, lebron james, gatorade, g, teaser ads

  I love teasers, but this is likely due to my love of movies. Let’s see how these new commercials play out with consumers… Lebron James Announcement: What is G? (now we know as the re-brand of Gatorade): Tagged: advertising, brand, comm...