Blog Detail
The Referral Generation
http://www.thereferralgeneration.com
The Referral Generation is a guide to marketing in a connected world.
Recent Posts
Productivity vs. Activity
I used to watch the people at work run around all day long talking about how busy they were. They would talk about all the things they had to do, but never really accomplished anything. They were very active, but not at all product...
Sales 2.0
Does anyone have time to talk on the phone anymore? Do your prospects really want to talk to you? Are you cold calling? Seriously? With Facebook and the other million social media sites, your customers have plenty of friends. ...
K.I.S.S.
Keep It Simple, Stupid. One of the definitive characteristics of Web 2.0 is its simplicity of design. The less is more approach applies in designing websites to compete in today’s market. The old way was to fill up your pages with as much content...
Local Search Tactic #7- Neighborhood Blogger
I once read an e-book from an internet marketing company that said they created 50 different pages for a local business website. The idea was to have a targeted page for each town in the coverage area to increase search engine rankings. ...
The Only Thing You Need to Know About SEO
Keywords are pretty basic, you do some research, find the right ones and add them to your content, title and tags. You know about on-page optimization and your internal linking structure. This can be done pretty easily just by using Wo...
Building a Business Website in Wordpress
After spending a year and a half designing the website for my wife’s small business, I decided to delete the whole thing. During those 18 months, I learned quite a bit about website design, search engine optimization and lead conversion. Enough t...

