Blog Detail
The Responsible Marketing Blog - responsiblemarketing.com
http://responsiblemarketing.com
To succeed today, marketing must be:
* Strategically responsible - to save time, money and improve focus
* Execution responsible - with best practices instead of best efforts
* Message responsible - to respect all your audiences
* Casting responsible - so your have the right people in the right roles, internally and externally
* ROI responsible - because your efforts must impact the bottom line
* Environmentally responsible - since our world needs us to be
* Socially responsible - because marketing is more than moving product
Responsible Marketing is a holistic approach to marketing that combines the tactics our mind tells us we need to prioritize with the principles our heart tells us we need to embrace.
- Added on: Jan 12th, 2008
- Country: United States
- Language: English
- Author: Patrick Byers
- Listed in: Marketing Business
- Tags: environment Marketing responsible social responsibility green marketing responsible marketing
Recent Posts
Should excessively noisy ads be banned?
One of the Seven Keys to Responsible Marketing is being message responsible. That means marketers should respect all their audiences by seeking permission, telling the truth, honoring privacy and avoiding clutter. Yelling at consumers isn...
The Ringtone from Hell
View on YouTube “The Ringtone from Hell” is video six in our series of seven Responsible Marketing web shorts, but you could argue it has nothing to do with Responsible Marketing at all. Truth is, a few of our shorts are about ...
Channel strategy: What you need to know now
By Herman Kwik, Ph.D. When I work with entrepreneurs or inventors who are excited about their new products and eager to get busy “marketing,” I often have to urge caution – for two reasons: Because when they say “marketing” they ...
The 7 Keys to Responsible Marketing in 2 Minutes
Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve gr...
Climate hype? Where there’s hype, there’s $
For Blog Action Day, I started crafting a post regarding the UN Climate Summit in Copenhagen in December, but then I realized, hey, this blog is supposed to be about Responsible Marketing! Here’s an interesting Google Earth tour on t...
We’re going to need to talk about your TPS reports
Ah, ah, I almost forgot…I’m also going to need you to go ahead and come in on Sunday, too. Mmmmmkay? Thaaaaaanks! We here at Outsource Marketing like to think that our office culture doesn’t resemble that of our good friend Bill Lumberg...
I attended a recent discussion of a new book called OBD: Obsessive Branding Disorder by Lucas Conley which details in a very intersting way the rise of almost surgical treatment of brands, not as innovation, but as a focus on almost just changing the packaging itself to keep he attention of the customer. It's not real innovation, it's almost a colossus of hype. There is never true business, only the rebuying of the same item in a different package.
Posted: July 25th, 2008 | Report This Comment